Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
A popular one-day course that provides an overview of some common techniques used to market businesses on the internet. Examine Search Engine Optimisation (SEO), web advertising and social media marketing among other topics.
A three-day course that examines in details techniques used to market businesses on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords, email marketing and social media marketing among other topics.
Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
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