Business & Marketing Courses in London and Online
Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.
Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies
You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.
Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.
We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.
Browse our business and marketing courses below and enrol today!
- Social media content strategyCourse start date: Mon 3 Apr 2023 (and 2 other dates)
Location on this date: Online (other locations are available)
Tutors: Amber Raney-KincadeIn order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £49.00 Senior fee £39.00 Concession £32.00 - LinkedIn: a detailed introductionCourse start date: Tue 18 Apr 2023 (and 1 other date)
Location on this date: Online (other locations are available)
Tutors: Manideepa PaulIn this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £79.00 Senior fee £63.00 Concession £51.00 - Copywriting
Course start date: Wed 18 Jan 2023 (and 1 other date)Location on this date: Online
On this practical course, you’ll learn the skills you need to create great copy and content for websites, social media and print.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £249.00 Senior fee £249.00 Concession £125.00 - Instagram for business: introductionCourse start date: Tue 25 Apr 2023 (and 2 other dates)
Location on this date: Keeley Street (other locations are available)
Tutors: Amber Raney-KincadeLearn how to use Instagram, the visual social media site, to market your business and communicate with your customers.Full fee £99.00 Senior fee £79.00 Concession £64.00 - Podcasting: introductionCourse start date: Mon 20 Mar 2023 (and 7 other dates)
Location on this date: Online (other locations are available)
Tutors: Amber Raney-KincadeDo you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £129.00 Senior fee £103.00 Concession £84.00 - Online marketing: a short introductionCourse start date: Wed 26 Apr 2023
Location on this date: Hybrid (choose either online or in-person)
Tutors: Julian HoldenA popular one-day course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.Full fee £99.00 Senior fee £79.00 Concession £64.00 - Developing a successful business planCourse start date: Thu 27 Apr 2023
Location on this date: Hybrid (choose either online or in-person)
Tutors: Andrea MarzanoWhether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.Full fee £89.00 Senior fee £71.00 Concession £58.00 - Public speaking: intensiveCourse start date: Wed 22 Feb 2023 (and 3 other dates)
Location on this date: Online (other locations are available)
Tutors: Allis MossWhatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £139.00 Senior fee £139.00 Concession £139.00 - Storytelling for business and pleasure 2Course start date: Thu 27 Apr 2023
Location on this date: Online
Tutors: Ariella EshedExploring ways of telling stories with language, physicality, gesture and rhythm, solo and in groups. Telling brief stories has also become a strong component within the world of Business, so we shall examine the way ‘story’ can be used in ‘branding’; covering topics which include talks, presentations, lectures, and more informal settings. This course will be delivered online.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £199.00 Senior fee £199.00 Concession £129.00 - Google Analytics G4: introductionCourse start date: Thu 4 May 2023
Location on this date: Online
Tutors: Salvatore MaioranoGet started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £99.00 Senior fee £79.00 Concession £64.00 - Presenting on the spotCourse start date: Mon 15 May 2023 (and 1 other date)
Location on this date: Keeley Street (other locations are available)
Tutors: Stephanie LunnLearn key vocal techniques and public speaking strategies that will support you when you need to give a memorable impromptu presentation or speech with gravitas and confidence. This course will be delivered in the college.Full fee £139.00 Senior fee £139.00 Concession £90.00 - Using hashtags effectivelyCourse start date: Wed 24 May 2023 (and 1 other date)
Location on this date: Keeley Street (other locations are available)
Tutors: Amber Raney-KincadeHashtags are used on social media across many platforms, including Twitter and Instagram. This class is devoted to understanding hashtags and how to use them properly and effectively on social platforms. What is a hashtag, how do you create and track one, and how do you pick the right hashtag for your social media content.Full fee £49.00 Senior fee £39.00 Concession £32.00 - Online marketing: a detailed introductionCourse start date: Thu 23 Feb 2023 (and 1 other date)
Location on this date: Hybrid (choose either online or in-person)
Tutors: Julian HoldenA popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.Full fee £219.00 Senior fee £175.00 Concession £142.00 - Communicating effectively at workCourse start date: Thu 23 Feb 2023 (and 2 other dates)
Location on this date: Online
Tutors: Jonathan MulquinHow skilfully do you manage the impression you make on people both in person and in online meetings and interviews? Develop your personal effectiveness by looking at voice and body language, assertiveness, sensitive listening, interviewing techniques and communication skills for business meetings. This course will be taught online.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £139.00 Senior fee £139.00 Concession £139.00 - Business skills for creative businessesCourse start date: Sat 11 Mar 2023 (and 1 other date)
Location on this date: Keeley Street (other locations are available)
Tutors: Christine RobertsonThis course will equip you with all necessary skills needed in starting, growing and managing a small business in the creative industries.Full fee £299.00 Senior fee £239.00 Concession £194.00
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