Business & marketing - Online - Hybrid (choose either online or in-person)

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Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our business and marketing courses below and enrol today!

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  1. Instagram for business: introduction
    Course start date:  Wed 31 May 2023 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Amber Raney-Kincade
    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.
    Full fee £99.00
  2. Online marketing: a detailed introduction
    Course start date:  Thu 8 Jun 2023

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Julian Holden
    A popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £219.00 Senior fee £175.00 Concession £142.00
    Rating:
    93% of 100
  3. Developing and managing your brand
    Course start date:  Wed 28 Jun 2023

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Andrea Marzano
    A brand defines how people see, relate and interact to your business, products and services; it’s what distinguish your business from your competitors. A well-developed brand strategy and identity makes your brand recognizable, relatable and your business more successful and valuable. In this intensive course you will have a hands on overview on how professionals develop a brand identity and what is needed to navigate your brand through a crowded market without getting lost in the mist.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £58.00
    Rating:
    100% of 100
  4. Using hashtags effectively
    Course start date:  Fri 30 Jun 2023

    Location on this date:  Online

    Tutors:  Amber Raney-Kincade
    Hashtags are used on social media across many platforms, including Twitter and Instagram. This class is devoted to understanding hashtags and how to use them properly and effectively on social platforms. What is a hashtag, how do you create and track one, and how do you pick the right hashtag for your social media content.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £32.00
    Rating:
    87% of 100
  5. LinkedIn: a short introduction
    Course start date:  Tue 4 Jul 2023

    Location on this date:  Online

    Tutors:  Amber Raney-Kincade
    Get started with LinkedIn with this short introductory course through learning the basics of this important business platform.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £32.00
    Rating:
    100% of 100
  6. Publish your first book online
    Course start date:  Tue 4 Jul 2023

    Location on this date:  Online

    Tutors:  Christine Robertson
    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing



    Word document. You will need good internet and file management skills and experience of using Word.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    100% of 100
  7. Full fee £69.00 Senior fee £69.00 Concession £35.00
    Rating:
    92% of 100
  8. Public speaking: intensive
    Evening
    Course start date:  Thu 27 Apr 2023 (and 1 other date)

    Location on this date:  Online

    Tutors:  Gavin Illsley
    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00
    Rating:
    93% of 100
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