Business & Marketing Courses in London and Online
Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.
Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies
You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.
Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.
We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.
Browse our business and marketing courses below and enrol today!
- Copywriting: a taster
Course start date: Sat 25 Mar 2023 (and 1 other date)Location on this date: Online
Tutors: Rosie FioreGood copywriting skills are increasingly important, whether you want to write your own website or your company’s sales literature, or hope to work in advertising or marketing. We'll cover the core elements of copywriting using examples and practical exercises.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £69.00 Senior fee £69.00 Concession £35.00 - Podcasting: improversCourse start date: Sat 25 Mar 2023
Location on this date: Keeley Street
Tutors: Sheila KnowlesA short course designed to help you make your existing idea publication ready or improve the production values of your already published podcast.Full fee £129.00 Senior fee £103.00 Concession £84.00 - Improving your Customer ExperienceCourse start date: Fri 31 Mar 2023
Location on this date: Keeley Street
Tutors: Ketan VariaDo you understand the end to end journey of your customer? Can you comprehend what your customers are feeling and thinking as they use your service?Full fee £129.00 Senior fee £103.00 Concession £84.00 - Social media content strategyCourse start date: Mon 3 Apr 2023 (and 2 other dates)
Location on this date: Online (other locations are available)
Tutors: Amber Raney-KincadeIn order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £49.00 Senior fee £39.00 Concession £32.00 - LinkedIn: a detailed introductionCourse start date: Sat 22 Apr 2023 (and 1 other date)
Location on this date: Keeley Street
Tutors: Manideepa PaulIn this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.Full fee £79.00 Senior fee £63.00 Concession £51.00 - Video blogging with YouTube: introductionCourse start date: Tue 18 Apr 2023 (and 1 other date)
Location on this date: Keeley Street
Tutors: Yolanda De Los Bueis UnanuaLearn how to create a video blog (vlog) in your own YouTube channel. Use YouTube full capabilities as social network, video editor and publisher. Edit and enhance your videos with effects and music using open source software Shotcut. Share and connect your channel with other channels and social networks.Full fee £159.00 Senior fee £127.00 Concession £103.00 - CopywritingCourse start date: Wed 18 Jan 2023 (and 1 other date)
Location on this date: Online
On this practical course, you’ll learn the skills you need to create great copy and content for websites, social media and print.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £249.00 Senior fee £249.00 Concession £125.00 - Instagram for business: introductionCourse start date: Tue 25 Apr 2023 (and 2 other dates)
Location on this date: Keeley Street (other locations are available)
Tutors: Amber Raney-KincadeLearn how to use Instagram, the visual social media site, to market your business and communicate with your customers.Full fee £99.00 Senior fee £79.00 Concession £64.00 - Podcasting: introductionCourse start date: Thu 2 Feb 2023 (and 6 other dates)
Location on this date: Keeley Street (other locations are available)
Tutors: Amber Raney-KincadeDo you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.Full fee £129.00 Senior fee £103.00 Concession £84.00 - Public speaking: intensiveCourse start date: Wed 22 Feb 2023 (and 3 other dates)
Location on this date: Online (other locations are available)
Tutors: Allis MossWhatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £139.00 Senior fee £139.00 Concession £139.00 - Storytelling for business and pleasure 2Course start date: Thu 27 Apr 2023
Location on this date: Online
Tutors: Ariella EshedExploring ways of telling stories with language, physicality, gesture and rhythm, solo and in groups. Telling brief stories has also become a strong component within the world of Business, so we shall examine the way ‘story’ can be used in ‘branding’; covering topics which include talks, presentations, lectures, and more informal settings. This course will be delivered online.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £199.00 Senior fee £199.00 Concession £129.00 - Facebook for businessCourse start date: Fri 28 Apr 2023
Location on this date: Keeley Street
Tutors: Amber Raney-KincadeDiscover how Facebook can be used as a cost effective method for promoting your business. You will learn to use Facebook to connect existing and potential clients.Full fee £99.00 Senior fee £79.00 Concession £64.00 - Google Analytics G4: introductionCourse start date: Thu 4 May 2023
Location on this date: Online
Tutors: Salvatore MaioranoGet started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £99.00 Senior fee £79.00 Concession £64.00 - Twitter for businessCourse start date: Tue 14 Mar 2023 (and 1 other date)
Location on this date: Keeley Street
Tutors: Amber Raney-KincadeDiscover how Twitter can be used as a cost effective method for promoting your business. You will learn how social media can be used to connect with your customers.Full fee £99.00 Senior fee £79.00 Concession £64.00 - Create your elevator pitchCourse start date: Tue 9 May 2023
Location on this date: Keeley Street
Tutors: Amber Raney-KincadeAn elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch, you can avoid rambling, sound professional, and introduce your business with confidence when someone asks 'What do you do?'.Full fee £49.00 Senior fee £39.00 Concession £32.00
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