Business & marketing - Online

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our business and marketing courses below and enrol today!

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  1. Podcasting: introduction
    Evening
    Course start date:  Mon 20 Mar 2023 (and 3 other dates)

    Location on this date:  Online (other locations are available)

    Tutors:  Amber Raney-Kincade
    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £84.00
    Rating:
    90% of 100
  2. Instagram for business: introduction
    Evening
    Course start date:  Tue 21 Mar 2023 (and 1 other date)

    Location on this date:  Online (other locations are available)

    Tutors:  Amber Raney-Kincade
    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  3. An introduction to project management
    ONLINE, Weekend
    Course start date:  Sat 11 Feb 2023

    Location on this date:  Online

    Tutors:  Ayo Alegbeleye
    Want to learn about project management? On this course you will learn techniques to ensure that controlled management of a project is obtained from start to finish.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    80% of 100
  4. Public speaking: intensive
    Evening
    Course start date:  Thu 19 Jan 2023 (and 4 other dates)

    Location on this date:  Online (other locations are available)

    Tutors:  Allis Moss
    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £139.00
    Rating:
    93% of 100
  5. Communicating effectively at work
    Evening, ONLINE
    Course start date:  Thu 20 Jul 2023 (and 2 other dates)

    Location on this date:  Online

    Tutors:  Jonathan Mulquin
    How skilfully do you manage the impression you give with the words you use and the statements you make? Develop your speaking and meeting skills in the workplace and focus on more effective communication in this intensive course.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £90.00
    Rating:
    100% of 100
  6. Social media for business: intermediate
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Manideepa Paul
    This practical advanced course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    80% of 100
  7. City Lit Pro: Google analytics G4
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Salvatore Maiorano
    Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, Google Analytics 4 is an essential tool to evaluate your digital marketing efforts, it will help to determine your campaign's efficiency and how the web presence contributes to the business performance.



    The aim of this course is to help you set digital marketing KPIs and track them using Google Analytics 4.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £299.00 Senior fee £299.00 Concession £299.00
  8. Publish your first book online
    ONLINE, Weekend
    Course start date:  Sat 25 Feb 2023

    Location on this date:  Online

    Tutors:  Christine Robertson
    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    100% of 100
  9. Marketing your book online
    ONLINE, Weekend
    Course start date:  Sat 25 Mar 2023

    Location on this date:  Online

    Tutors:  Christine Robertson
    Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  10. Copywriting: a taster
    ONLINE, Weekend
    Course start date:  Sat 25 Mar 2023 (and 1 other date)

    Location on this date:  Online

    Tutors:  Rosie Fiore
    Good copywriting skills are increasingly important, whether you want to write your own website or your company’s sales literature, or hope to work in advertising or marketing. We'll cover the core elements of copywriting using examples and practical exercises.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £35.00
    Rating:
    92% of 100
  11. Writing for business: a two-day taster
    Evening, ONLINE
    Course start date:  Wed 28 Jun 2023

    Location on this date:  Online

    Tutors:  Sofia Husain
    This accessible day workshop introduces students to the core ideas they need to be aware of when writing business materials to an advanced level. Learn about the essential elements of language, style and structure that you need to write to a sophisticated level in the workplace.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £28.00

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