Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Social media advertising: a detailed introduction
    ONLINE,Weekend
    Course start date:  Sat 7 Aug 2021

    Location on this date:  Online

    This practical short course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  2. Understanding project management
    Weekend
    Course start date:  Sat 18 Sep 2021

    Location on this date:  KS - Keeley Street

    What is project management, why is it important and what skills and tools do we need to manage a project? Get started in this one day course.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  3. LinkedIn: a detailed introduction
    Weekend
    Course start date:  Sat 18 Sep 2021 (and 2 other dates)

    Location on this date:  KS - Keeley Street (other locations are available)

    In this longer, in-depth course, take a look at the crucial features to get started on building your network with LinkedIn.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £79.00 Senior fee £63.00 Concession £40.00
    Rating:
    100% of 100
  4. Self-presentation skills for business people
    Weekend
    Course start date:  Sat 18 Sep 2021

    Location on this date:  KS - Keeley Street

    Develop your effectiveness as a communicator on this fun but intensive Saturday workshop, delivered in the college. You'll learn powerful self- presentation techniques and life skills from a Voice specialist and Body Language expert.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £149.00 Senior fee £149.00 Concession £149.00
    Rating:
    100% of 100
  5. Search engine optimisation (SEO)
    Weekend
    Course start date:  Sat 18 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  6. Publish your first book online
    ONLINE,Weekend
    Course start date:  Sat 18 Sep 2021

    Location on this date:  Online

    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing



    Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    100% of 100
  7. Blogging: write your own blog using WordPress
    Weekend
    Course start date:  Sat 30 Oct 2021 (and 3 other dates)

    Location on this date:  KS - Keeley Street (other locations are available)

    Learn to create your own blog with this beginner’s course using WordPress and raise your online profile.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    90% of 100
  8. Google Analytics: introduction
    Weekend
    Course start date:  Sat 25 Sep 2021

    Location on this date:  KS - Keeley Street

    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  9. Business skills for creative businesses
    Weekend
    Course start date:  Sat 10 Jul 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £299.00 Senior fee £239.00 Concession £150.00
    Rating:
    90% of 100
  10. Social media for visual artists: promote and network
    ONLINE,Weekend
    Course start date:  Sat 2 Oct 2021

    Location on this date:  Online





    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  11. Google AdWords: introduction
    ONLINE,Weekend
    Course start date:  Sat 2 Oct 2021

    Location on this date:  Online

    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  12. Public speaking: intensive
    Weekend
    Course start date:  Sat 9 Oct 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    This intensive Saturday course will help you to learn techniques and develop skills which will boost your confidence for all types of situations when you have to say a few words in public. This course will be delivered in the college.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    90% of 100
  13. An introduction to project management
    ONLINE,Weekend
    Course start date:  Sat 9 Oct 2021 (and 1 other date)

    Location on this date:  Online

    Want to learn about project management? On this course you will learn techniques to ensure that controlled management of a project is obtained from start to finish.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £189.00 Senior fee £151.00 Concession £95.00
  14. Communicate with confidence: intensive
    Weekend
    Course start date:  Sat 9 Oct 2021

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this intensive Saturday course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £139.00 Senior fee £139.00 Concession £85.00
  15. Advanced business writing: a taster
    ONLINE,Weekend
    Course start date:  Sat 23 Oct 2021

    Location on this date:  Online

    This accessible taster course introduces students to the core ideas they need to be aware of when writing business materials to an advanced level. Learn about the essential elements of language, style and structure that you need to write to a sophisticated level in the workplace.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £28.00

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