Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Twitter: a short introduction
    Last Few Places, Evening, ONLINE
    Course start date:  Mon 27 Sep 2021

    Location on this date:  Online

    An introduction to Twitter, the social networking and online news service. The course provides a base understanding of the channel for personal and professional use.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
  2. Social media introduction: stage 2
    Course start date:  Tue 28 Sep 2021

    Location on this date:  KS - Keeley Street

    Understand social media by starting at the very beginning. This course offers a full orientation of the platform and tips for everyday use.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  3. Communicate with confidence through voice and body language
    Course start date:  Wed 29 Sep 2021

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style. This course will be delivered in the college.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £159.00 Senior fee £159.00 Concession £97.00
    Rating:
    95% of 100
  4. Creating your own portfolio career
    Course start date:  Wed 29 Sep 2021

    Location on this date:  KS - Keeley Street

    The impact of the Covid pandemic has resulted in many people having to rethink the way they work. In this climate the Portfolio Career has emerged as one of the fastest growing work models in the UK, providing not only the financial security of multiple income streams but enabling people to experiment with self-employment in a low risk way, as well as give expression to their diverse interests and talents.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  5. Google AdWords: introduction
    ONLINE, Weekend
    Course start date:  Sat 2 Oct 2021

    Location on this date:  Online

    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  6. Blogging: write your own blog using WordPress
    Weekend
    Course start date:  Sun 3 Oct 2021 (and 2 other dates)

    Location on this date:  KS - Keeley Street

    Learn to create your own blog with this beginner’s course using WordPress and raise your online profile.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    90% of 100
  7. Video blogging with YouTube
    Last Few Places
    Course start date:  Mon 4 Oct 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    Learn how to create a video blog (vlog) in your own YouTube channel. Use YouTube full capabilities as social network, video editor and publisher. Edit and enhance your videos with effects and music using open source software Shotcut. Share and connect your channel with other channels and social networks.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £159.00 Senior fee £127.00 Concession £80.00
    Rating:
    80% of 100
  8. Public speaking: intensive
    Evening
    Course start date:  Tue 5 Oct 2021 (and 1 other date)

    Location on this date:  Online (other locations are available)

    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    90% of 100
  9. Communicating effectively at work
    Last Few Places, Evening, ONLINE
    Course start date:  Thu 7 Oct 2021

    Location on this date:  Online

    How skilfully do you manage the impression you make on people both in person and in online meetings and interviews? Develop your personal effectiveness by looking at voice and body language, assertiveness, sensitive listening, interviewing techniques and communication skills for business meetings. This course will be taught online.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    100% of 100
  10. Instagram: a short introduction
    Course start date:  Thu 7 Oct 2021

    Location on this date:  KS - Keeley Street

    Get started with using Instagram, the visually based social media site. You will learn to share photos and connect with people for business and/or personal fun.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    100% of 100
  11. Social media for business: introduction
    Course start date:  Tue 2 Nov 2021 (and 1 other date)

    Location on this date:  Online (other locations are available)

    This practical course is aimed at people who would like to use social media marketing to promote their business. This class is ideal for those with some familiarity with social media. You will learn how social media can be used to



    communicate with your target audience.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    70% of 100
  12. An introduction to project management
    ONLINE, Weekend
    Course start date:  Sat 9 Oct 2021

    Location on this date:  Online

    Want to learn about project management? On this course you will learn techniques to ensure that controlled management of a project is obtained from start to finish.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £189.00 Senior fee £151.00 Concession £95.00
  13. Communicate with confidence: intensive
    Weekend
    Course start date:  Sat 9 Oct 2021

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this intensive Saturday course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £139.00 Senior fee £139.00 Concession £85.00
  14. Introduction to business accounting
    Evening, ONLINE
    Course start date:  Fri 15 Oct 2021

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £219.00 Senior fee £175.00 Concession £110.00
  15. Publish your first book online
    ONLINE, Weekend
    Course start date:  Sat 18 Sep 2021 (and 1 other date)

    Location on this date:  Online

    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing



    Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    100% of 100

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