Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Self-presentation skills for business people
    Course Date:  Fri 30 Jul 2021

    Location on this date:  KS - Keeley Street

    A fun but intensive weekend workshop (Friday evening and Saturday & Sunday daytime) in which a Voice specialist and Body Language expert will instil techniques and life skills which will further develop your effectiveness as a communicator.







    Friday 18:00 - 21:00



    Saturday & Sunday 11:00 - 17:00.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £169.00 Senior fee £169.00 Concession £169.00
    Rating:
    100% of 100
  2. Podcasting: introduction
    Course Date:  Wed 11 Aug 2021 (and 4 other dates)

    Location on this date:  Online

    Do you want to create your own podcast? This is your chance to develop your ideas into a fully fledged podcast which you will produce in the class.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    90% of 100
  3. Going freelance: setting up as a sole trader
    Evening
    Course Date:  Tue 21 Sep 2021

    Location on this date:  Online

    An overview of the various steps to consider when setting up as a sole trader.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £119.00 Senior fee £95.00 Concession £60.00
  4. Copywriting
    Evening
    Course Date:  Wed 22 Sep 2021

    Location on this date:  Online

    Good copywriting skills are increasingly important, whether you want to write your own website, your company’s sales literature or are seeking work in advertising or marketing.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £149.00 Senior fee £149.00 Concession £60.00
    Rating:
    80% of 100
  5. City Lit Pro: implementing a content strategy
    Weekend
    Course Date:  Sun 3 Oct 2021

    Location on this date:  KS - Keeley Street

    This hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  6. Public speaking: intensive
    Evening
    Course Date:  Tue 5 Oct 2021 (and 1 other date)

    Location on this date:  Online

    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    90% of 100
  7. Communicating effectively at work
    Evening
    Course Date:  Thu 7 Oct 2021

    Location on this date:  Online

    How skilfully do you manage the impression you make on people both in person and in online meetings and interviews? Develop your personal effectiveness by looking at voice and body language, assertiveness, sensitive listening, interviewing techniques and communication skills for business meetings. This course will be taught online.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    100% of 100
  8. Communicate with confidence: intensive
    Weekend
    Course Date:  Sat 9 Oct 2021

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this intensive Saturday course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style.

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £139.00 Senior fee £139.00 Concession £85.00
  9. City Lit Pro: introduction to conversion rate Optimisation
    Weekend
    Course Date:  Sun 10 Oct 2021

    Location on this date:  KS - Keeley Street

    Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  10. Presenting on the spot
    Evening
    Course Date:  Mon 25 Oct 2021

    Location on this date:  KS - Keeley Street

    Learn key vocal techniques and public speaking strategies that will support you when you need to give a memorable impromptu presentation or speech with gravitas and confidence. This course will be delivered in the college.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £129.00 Senior fee £129.00 Concession £79.00
    Rating:
    87% of 100
  11. Podcasting: improvers
    Course Date:  Tue 23 Nov 2021

    Location on this date:  Online

    A short course designed to help you make your existing idea publication ready or improve the production values of your already published podcast.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
  12. City Lit Pro: search engine marketing
    Weekend
    Course Date:  Sat 27 Nov 2021

    Location on this date:  Online

    Search engine marketing (SEM) grow year on year, so it’s key to manage the planning, management and execution of such a successful channel.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  13. Enhance your impact and presence
    Weekend
    Course Date:  Sat 11 Dec 2021

    Location on this date:  KS - Keeley Street

    Strong people skills are essential these days. You must be able to communicate, influence and impress both your colleagues and friends to enhance relationships and to make yourself heard. Discover how to enhance your vocal and physical impact and presence in many situations and become aware of habits that may hold you back. This weekend course will be delivered in the college.

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £119.00 Senior fee £119.00 Concession £73.00
    Rating:
    100% of 100

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