Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343. Please note that only courses with a start date in 2021 are eligible.

Browse our business and marketing courses below and enrol today!

Some of our courses take place in the classroom — learn more about Staying COVID-19 secure at City Lit.

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  1. Instagram for business: introduction
    Last Few Places, Evening
    Course start date:  Tue 7 Dec 2021 (and 4 other dates)

    Location on this date:  Online (other locations are available)

    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  2. City Lit Pro: implementing a content strategy
    Evening, ONLINE
    Course start date:  Tue 11 Jan 2022

    Location on this date:  Online

    This hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  3. A short introduction to financial reporting analysis
    Evening, ONLINE
    Course start date:  Tue 11 Jan 2022

    Location on this date:  Online

    The introduction to financial reporting analysis course provides an insight into reading and interpreting results published by companies regarding their financial performance.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  4. Social media content strategy
    ONLINE
    Course start date:  Tue 8 Mar 2022 (and 2 other dates)

    Location on this date:  Online

    In order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
    Rating:
    90% of 100
  5. Developing a successful business plan
    Evening
    Course start date:  Tue 22 Feb 2022 (and 1 other date)

    Location on this date:  Online (other locations are available)

    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  6. Social media for business: introduction
    Course start date:  Tue 2 Nov 2021 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    This practical course is aimed at people who would like to use social media marketing to promote their business. This class is ideal for those with some familiarity with social media. You will learn how social media can be used to



    communicate with your target audience.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    70% of 100
  7. Video blogging with YouTube: introduction
    Course start date:  Tue 1 Feb 2022 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    Learn how to create a video blog (vlog) in your own YouTube channel. Use YouTube full capabilities as social network, video editor and publisher. Edit your videos with music using open source software Shotcut. Share and connect your channel with other channels and social networks.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £159.00 Senior fee £127.00 Concession £80.00
  8. Public speaking: intensive
    Evening
    Course start date:  Tue 1 Mar 2022 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    93% of 100
  9. Social Media Manager Skills: introduction
    ONLINE
    Course start date:  Tue 8 Mar 2022

    Location on this date:  Online

    This course will introduce you to how you can become a social media manager. Managing the social media platform for someone else’s business or organisation takes skills, knowledge and a full understanding of marketing for that business to their target audience. By offering social media manager services, you are able to assist a business in their marketing needs and help promote their business to new audiences.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  10. Social media apps, tips and tricks
    Course start date:  Tue 29 Mar 2022

    Location on this date:  KS - Keeley Street

    Enhance your social media strategy by learning third party apps, tips and tricks for everyday use.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £49.00 Senior fee £39.00 Concession £25.00

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