Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Blogging: write your own blog using WordPress
    Weekend
    Course Date:  Sat 30 Oct 2021 (and 6 other dates)

    Location on this date:  KS - Keeley Street

    Learn how to build your own blog using WordPress in this intensive short course and raise your online profile.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    90% of 100
  2. Search engine optimisation (SEO)
    Weekend
    Course Date:  Sat 19 Jun 2021 (and 3 other dates)

    Location on this date:  Online

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  3. Public speaking: intensive
    Weekend
    Course Date:  Sat 19 Jun 2021 (and 2 other dates)

    Location on this date:  Online

    This Saturday course will help you to learn techniques and develop skills which will boost your confidence for all types of situations when you have to say a few words in public.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £79.00
    Rating:
    90% of 100
  4. Podcasting: introduction
    Weekend
    Course Date:  Sat 3 Jul 2021 (and 4 other dates)

    Location on this date:  Online

    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    90% of 100
  5. City Lit Pro: search engine marketing
    Weekend
    Course Date:  Sat 27 Nov 2021 (and 1 other date)

    Location on this date:  Online

    Search engine marketing (SEM) grow year on year, so it’s key to manage the planning, management and execution of such a successful channel.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  6. Social media for business: intermediate
    Weekend
    Course Date:  Sat 26 Jun 2021 (and 1 other date)

    Location on this date:  Online

    This practical advanced course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    80% of 100
  7. Writing successful grant applications
    Weekend
    Course Date:  Sat 26 Jun 2021

    Location on this date:  Online

    Are you a charity, small business, or individual trying to explain your project to a funding body? Grant applications vary hugely in what they require, but one fundamental principle spans them all: successful applications reflect the funders' mission and values and the grant's assessment criteria in their project summary.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £59.00 Senior fee £59.00 Concession £24.00
  8. LinkedIn: a detailed introduction
    Weekend
    Course Date:  Sat 24 Jul 2021 (and 3 other dates)

    Location on this date:  Online

    In this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
    Rating:
    100% of 100
  9. Google Analytics: introduction
    Weekend
    Course Date:  Sat 25 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  10. Business skills for creative businesses
    Weekend
    Course Date:  Sat 10 Jul 2021 (and 2 other dates)

    Location on this date:  KS - Keeley Street

    This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £299.00 Senior fee £239.00 Concession £150.00
    Rating:
    90% of 100
  11. Online marketing: a short introduction
    Weekend
    Course Date:  Sat 10 Jul 2021

    Location on this date:  Online

    A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  12. An introduction to project management
    Weekend
    Course Date:  Sat 10 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Want to learn about project management? You will learn techniques to ensure that controlled management of a project is obtained from start to finish.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £189.00 Senior fee £151.00 Concession £95.00
  13. Self-presentation skills for business people
    Weekend
    Course Date:  Sat 18 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    A fun but intensive weekend workshop (Friday evening and Saturday & Sunday daytime) in which a Voice specialist and Body Language expert will instil techniques and life skills which will further develop your effectiveness as a communicator.



    Friday 18:00 - 21:00

    Saturday & Sunday 11:00 - 17:00.

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £169.00 Senior fee £169.00 Concession £169.00
    Rating:
    100% of 100
  14. Introduction to social media data analytics
    Weekend
    Course Date:  Sat 31 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Learn how recognise, analyse, present and use data on the social media channels most commonly used by organisations.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £159.00 Senior fee £127.00 Concession £80.00
  15. Social media advertising: a detailed introduction
    Weekend
    Course Date:  Sat 7 Aug 2021

    Location on this date:  Online

    This practical short course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00

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