Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343. Please note that only courses with a start date in 2021 are eligible.

Browse our business and marketing courses below and enrol today!

Some of our courses take place in the classroom — learn more about Staying COVID-19 secure at City Lit.

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  1. Instagram for business: introduction
    Course start date:  Tue 11 Jan 2022 (and 4 other dates)

    Location on this date:  KS - Keeley Street (other locations are available)

    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  2. Blogging: build your own blog using WordPress
    Weekend
    Course start date:  Sun 16 Jan 2022 (and 3 other dates)

    Location on this date:  KS - Keeley Street

    Learn to create your own blog with this beginner’s course using WordPress and raise your online profile.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  3. Social media content strategy
    ONLINE
    Course start date:  Tue 8 Mar 2022 (and 2 other dates)

    Location on this date:  Online

    In order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
    Rating:
    90% of 100
  4. Developing a successful business plan
    Course start date:  Fri 21 Jan 2022 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  5. LinkedIn: a short introduction
    ONLINE, Weekend
    Course start date:  Sun 30 Jan 2022

    Location on this date:  Online

    Get started with LinkedIn with this short introductory course through learning the basics of this important business platform.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
  6. Copywriting: a taster
    ONLINE, Weekend
    Course start date:  Sun 6 Feb 2022 (and 1 other date)

    Location on this date:  Online

    Good copywriting skills are increasingly important, whether you want to write your own website or your company’s sales literature, or hope to work in advertising or marketing. We'll cover the core elements of copywriting using examples and practical exercises.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £28.00
    Rating:
    92% of 100
  7. Strategy: stage 1
    ONLINE, Weekend
    Course start date:  Sun 13 Feb 2022

    Location on this date:  Online

    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company's strategic plans.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  8. Facebook for business
    Course start date:  Thu 17 Feb 2022

    Location on this date:  KS - Keeley Street

    Discover how Facebook can be used as a cost effective method for promoting your business. You will learn to use Facebook to connect existing and potential clients.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  9. Introduction to email marketing with MailChimp
    ONLINE
    Course start date:  Mon 21 Feb 2022

    Location on this date:  Online

    Learn to use the power of email to communicate with your customers and prospects, with this popular email platform.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
  10. Instagram for business: intermediate
    ONLINE, Weekend
    Course start date:  Sun 27 Feb 2022 (and 1 other date)

    Location on this date:  Online

    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    93% of 100
  11. Instagram: a short introduction
    ONLINE, Weekend
    Course start date:  Sun 27 Feb 2022

    Location on this date:  Online

    Get started with using Instagram, the visually based social media site. You will learn to share photos and connect with people for business and/or personal fun.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    100% of 100
  12. Strategy: stage 2
    ONLINE, Weekend
    Course start date:  Sun 27 Feb 2022

    Location on this date:  Online

    Further build your career confidence by learning intermediate strategic management practices and procedures to help implement your company’s strategic plans.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  13. Creating your own portfolio career
    Course start date:  Wed 2 Mar 2022

    Location on this date:  KS - Keeley Street

    The impact of the Covid pandemic has resulted in many people having to rethink the way they work. In this climate the Portfolio Career has emerged as one of the fastest growing work models in the UK, providing not only the financial security of multiple income streams but enabling people to experiment with self-employment in a low risk way, as well as give expression to their diverse interests and talents.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  14. Create your elevator pitch
    ONLINE
    Course start date:  Fri 11 Mar 2022

    Location on this date:  Online

    An elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch, you can avoid rambling, sound professional, and introduce your business with confidence when someone asks 'What do you do?'.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    90% of 100
  15. Instagram for business: advanced
    ONLINE, Weekend
    Course start date:  Sun 13 Mar 2022

    Location on this date:  Online

    This is a follow on course from 'Instagram for business: intermediate' and is designed to help you understand the new changes on Instagram and decipher where to post content on the platform.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00

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