Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Blogging: write your own blog using Wordpress
    Evening
    Course Date:  Mon 14 Jun 2021 (and 6 other dates)

    Location on this date:  Online

    Learn how to build your own blog using WordPress in this intensive short course and raise your online profile.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    90% of 100
  2. Podcasting: introduction
    Course Date:  Tue 22 Jun 2021 (and 4 other dates)

    Location on this date:  Online

    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    90% of 100
  3. Podcasting: advanced
    Evening
    Course Date:  Mon 5 Jul 2021

    Location on this date:  Online

    A short course designed to help you make your existing idea publication ready or improve the production values of your already published podcast.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  4. LinkedIn: a detailed introduction
    Evening
    Course Date:  Tue 6 Jul 2021 (and 3 other dates)

    Location on this date:  Online

    In this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
    Rating:
    100% of 100
  5. Google Analytics: introduction
    Evening
    Course Date:  Wed 7 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  6. Grow in confidence with networking - for work and business
    Course Date:  Wed 7 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Are you one of the estimated 90% of people who find networking daunting and difficult? This course will help you grow in confidence by teaching you easy and effective ways to network in today’s changed world of work.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    100% of 100
  7. Search engine optimisation (SEO)
    Evening
    Course Date:  Wed 7 Jul 2021 (and 2 other dates)

    Location on this date:  Online

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  8. Twitter for business: introduction
    Evening
    Course Date:  Wed 7 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Discover how Twitter can be used as a cost effective method for promoting your business. You will learn how social media can be used to connect with your customers.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  9. Business skills for creative businesses
    Weekend
    Course Date:  Sat 10 Jul 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £299.00 Senior fee £239.00 Concession £150.00
    Rating:
    90% of 100
  10. Online marketing: a short introduction
    Weekend
    Course Date:  Sat 10 Jul 2021

    Location on this date:  Online

    A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  11. An introduction to project management
    Weekend
    Course Date:  Sat 10 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Want to learn about project management? You will learn techniques to ensure that controlled management of a project is obtained from start to finish.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £189.00 Senior fee £151.00 Concession £95.00
  12. Introduction to business accounting
    Evening
    Course Date:  Fri 4 Jun 2021 (and 2 other dates)

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
  13. Instagram for business: introduction
    Course Date:  Thu 10 Jun 2021 (and 4 other dates)

    Location on this date:  Online

    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  14. City Lit Pro: introduction to conversion rate Optimisation
    Course Date:  Fri 16 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £65.00
    Rating:
    100% of 100
  15. How to enhance your impact and presence
    Weekend
    Course Date:  Sat 24 Jul 2021

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal and physical impact and presence in many situations and become aware of habits that may hold you back in this summer weekend workshop.

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £139.00 Senior fee £139.00 Concession £85.00
    Rating:
    90% of 100

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