Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343. Please note that only courses with a start date in 2021 are eligible.

Browse our business and marketing courses below and enrol today!

Some of our courses take place in the classroom — learn more about Staying COVID-19 secure at City Lit.

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  1. Instagram for business: introduction
    Last Few Places, Evening
    Course start date:  Tue 7 Dec 2021 (and 4 other dates)

    Location on this date:  Online (other locations are available)

    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  2. City Lit Pro: implementing a content strategy
    Evening, ONLINE
    Course start date:  Tue 11 Jan 2022

    Location on this date:  Online

    This hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  3. A short introduction to financial reporting analysis
    Evening, ONLINE
    Course start date:  Tue 11 Jan 2022

    Location on this date:  Online

    The introduction to financial reporting analysis course provides an insight into reading and interpreting results published by companies regarding their financial performance.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  4. Podcasting: introduction
    Evening
    Course start date:  Mon 14 Mar 2022 (and 6 other dates)

    Location on this date:  Online (other locations are available)

    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    90% of 100
  5. Developing a successful business plan
    Evening
    Course start date:  Tue 22 Feb 2022 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  6. Short introduction to bookkeeping
    Evening, ONLINE
    Course start date:  Fri 28 Jan 2022

    Location on this date:  Online

    Gain very basic knowledge of bookkeeping practices and procedures that underpin accurate record keeping.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
  7. Developing a marketing strategy
    Evening, ONLINE
    Course start date:  Mon 31 Jan 2022

    Location on this date:  Online

    Looking in depth at communicating your brand offline or online, you will be provided with the foundations to create a



    marketing strategy to suit your business and budget.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  8. Developing and managing your brand
    Evening, ONLINE
    Course start date:  Thu 3 Feb 2022

    Location on this date:  Online

    A brand defines how people see and relate to your business or product. A well-developed brand strategy makes your brand recognizable, relatable and your business more successful and valuable. In this course we will focus on the process of create a strong, memorable and compelling brand strategy that goes well beyond designing a logo.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £159.00 Senior fee £127.00 Concession £80.00
    Rating:
    100% of 100
  9. Search engine optimisation (SEO)
    Evening, ONLINE
    Course start date:  Mon 15 Nov 2021 (and 1 other date)

    Location on this date:  Online

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the



    basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  10. Advanced business writing: a taster
    Evening, ONLINE
    Course start date:  Wed 29 Jun 2022 (and 1 other date)

    Location on this date:  Online

    This accessible day workshop introduces students to the core ideas they need to be aware of when writing business materials to an advanced level. Learn about the essential elements of language, style and structure that you need to write to a sophisticated level in the workplace.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £28.00
  11. Twitter for business
    ONLINE
    Course start date:  Mon 14 Feb 2022

    Location on this date:  Online

    Discover how Twitter can be used as a cost effective method for promoting your business. You will learn how social media can be used to connect with your customers.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  12. Introduction to business accounting
    Evening, ONLINE
    Course start date:  Fri 12 Nov 2021 (and 1 other date)

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £219.00 Senior fee £175.00 Concession £110.00
  13. Public speaking: intensive
    Evening
    Course start date:  Tue 1 Mar 2022 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    93% of 100
  14. Google Analytics: introduction
    Evening, ONLINE
    Course start date:  Wed 9 Mar 2022

    Location on this date:  Online

    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  15. City Lit Pro: introduction to Mobile Marketing Strategy
    Evening, ONLINE
    Course start date:  Wed 23 Mar 2022

    Location on this date:  Online

    Mobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    80% of 100

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