Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343. Please note that only courses with a start date in 2021 are eligible.

Browse our business and marketing courses below and enrol today!

Some of our courses take place in the classroom — learn more about Staying COVID-19 secure at City Lit.

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  1. Advanced business writing: a two-day taster
    Evening, ONLINE
    Course start date:  Wed 9 Feb 2022 (and 1 other date)

    Location on this date:  Online

    This accessible taster course introduces students to the core ideas they need to be aware of when writing business materials to an advanced level. Learn about the essential elements of language, style and structure that you need to write to a sophisticated level in the workplace.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £28.00
  2. Search engine optimisation (SEO)
    Evening, ONLINE
    Course start date:  Mon 15 Nov 2021 (and 1 other date)

    Location on this date:  Online

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the



    basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  3. An introduction to project management
    ONLINE, Weekend
    Course start date:  Sat 12 Feb 2022

    Location on this date:  Online

    Want to learn about project management? On this course you will learn techniques to ensure that controlled management of a project is obtained from start to finish.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
  4. City Lit Pro: start a career in digital marketing
    ONLINE, Weekend
    Course start date:  Sun 14 Nov 2021 (and 1 other date)

    Location on this date:  Online

    This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO. City Lit Pro courses provide accelerated learning for busy people who need specific skills for the workplace.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £499.00 Senior fee £399.00 Concession £250.00
    Rating:
    93% of 100
  5. Twitter for business
    ONLINE
    Course start date:  Mon 14 Feb 2022

    Location on this date:  Online

    Discover how Twitter can be used as a cost effective method for promoting your business. You will learn how social media can be used to connect with your customers.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  6. Podcasting: improvers
    Course start date:  Thu 24 Feb 2022 (and 1 other date)

    Location on this date:  Online (other locations are available)

    A short course designed to help you make your existing idea publication ready or improve the production values of your already published podcast.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
  7. Introduction to business accounting
    Evening, ONLINE
    Course start date:  Fri 12 Nov 2021 (and 1 other date)

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £219.00 Senior fee £175.00 Concession £110.00
  8. Public speaking: intensive
    Evening
    Course start date:  Tue 1 Mar 2022 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    93% of 100
  9. Social media for business: intermediate
    ONLINE, Weekend
    Course start date:  Sat 20 Nov 2021 (and 1 other date)

    Location on this date:  Online

    This practical advanced course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    80% of 100
  10. Social Media Manager Skills: introduction
    ONLINE
    Course start date:  Tue 8 Mar 2022

    Location on this date:  Online

    This course will introduce you to how you can become a social media manager. Managing the social media platform for someone else’s business or organisation takes skills, knowledge and a full understanding of marketing for that business to their target audience. By offering social media manager services, you are able to assist a business in their marketing needs and help promote their business to new audiences.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  11. Google Analytics: introduction
    Evening, ONLINE
    Course start date:  Wed 9 Mar 2022

    Location on this date:  Online

    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  12. Communicate with confidence: intensive
    Weekend
    Course start date:  Sat 12 Mar 2022

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this intensive Saturday course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £129.00 Senior fee £129.00 Concession £79.00
  13. City Lit Pro: introduction to Mobile Marketing Strategy
    Evening, ONLINE
    Course start date:  Wed 23 Mar 2022

    Location on this date:  Online

    Mobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    80% of 100
  14. Social Media Manager Skills: intermediate
    ONLINE
    Course start date:  Wed 23 Mar 2022

    Location on this date:  Online

    This practical course is aimed at beginners who are looking to build on their social media skills to manage someone else’s social media account.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  15. Marketing your book online
    ONLINE, Weekend
    Course start date:  Sat 2 Apr 2022

    Location on this date:  Online

    Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00

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