Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343. Please note that only courses with a start date in 2021 are eligible.

Browse our business and marketing courses below and enrol today!

Some of our courses take place in the classroom — learn more about Staying COVID-19 secure at City Lit.

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  1. Podcasting: introduction
    Course start date:  Mon 22 Nov 2021 (and 6 other dates)

    Location on this date:  Online (other locations are available)

    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    90% of 100
  2. Online marketing: a short introduction
    ONLINE, Weekend
    Course start date:  Sat 15 Jan 2022

    Location on this date:  Online

    A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  3. Social media for business: introduction
    Weekend
    Course start date:  Sun 23 Jan 2022 (and 2 other dates)

    Location on this date:  KS - Keeley Street (other locations are available)

    This practical course is aimed at people who would like to use social media marketing to promote their business. This class is ideal for those with some familiarity with social media. You will learn how social media can be used to



    communicate with your target audience.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    70% of 100
  4. Copywriting: a taster
    ONLINE, Weekend
    Course start date:  Sun 6 Feb 2022 (and 1 other date)

    Location on this date:  Online

    Good copywriting skills are increasingly important, whether you want to write your own website or your company’s sales literature, or hope to work in advertising or marketing. We'll cover the core elements of copywriting using examples and practical exercises.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £28.00
    Rating:
    92% of 100
  5. City Lit Pro: start a career in digital marketing
    ONLINE, Weekend
    Course start date:  Sun 14 Nov 2021 (and 1 other date)

    Location on this date:  Online

    This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO. City Lit Pro courses provide accelerated learning for busy people who need specific skills for the workplace.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £499.00 Senior fee £399.00 Concession £250.00
    Rating:
    93% of 100
  6. Strategy: stage 1
    ONLINE, Weekend
    Course start date:  Sun 13 Feb 2022

    Location on this date:  Online

    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company's strategic plans.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  7. Publish your first book online
    ONLINE, Weekend
    Course start date:  Sat 19 Feb 2022

    Location on this date:  Online

    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing



    Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    100% of 100
  8. Podcasting: improvers
    Course start date:  Thu 24 Feb 2022 (and 1 other date)

    Location on this date:  Online (other locations are available)

    A short course designed to help you make your existing idea publication ready or improve the production values of your already published podcast.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
  9. Instagram for business: intermediate
    ONLINE, Weekend
    Course start date:  Sun 27 Feb 2022 (and 1 other date)

    Location on this date:  Online

    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    93% of 100
  10. Strategy: stage 2
    ONLINE, Weekend
    Course start date:  Sun 27 Feb 2022

    Location on this date:  Online

    Further build your career confidence by learning intermediate strategic management practices and procedures to help implement your company’s strategic plans.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  11. Public speaking: intensive
    Evening
    Course start date:  Tue 1 Mar 2022 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    93% of 100
  12. Social media for business: intermediate
    ONLINE, Weekend
    Course start date:  Sat 5 Mar 2022 (and 1 other date)

    Location on this date:  Online

    This practical advanced course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    80% of 100
  13. Communicate with confidence: intensive
    Weekend
    Course start date:  Sat 12 Mar 2022

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this intensive Saturday course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £129.00 Senior fee £129.00 Concession £79.00
  14. City Lit Pro: introduction to conversion rate Optimisation
    ONLINE, Weekend
    Course start date:  Sun 3 Apr 2022

    Location on this date:  Online

    Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  15. Enhance your impact and presence
    Weekend
    Course start date:  Sat 11 Dec 2021

    Location on this date:  KS - Keeley Street

    Strong people skills are essential these days. You must be able to communicate, influence and impress both your colleagues and friends to enhance relationships and to make yourself heard. Discover how to enhance your vocal and physical impact and presence in many situations and become aware of habits that may hold you back. This weekend course will be delivered in the college.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £119.00 Senior fee £119.00
    Rating:
    100% of 100

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