Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Going freelance: setting up as a sole trader

    Evening
    Course Date: Tue 19 Jan 2021
    Location on this date: Online
    An overview of the various steps to consider when setting up as a sole trader.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

  2. Creating your own portfolio career

    Course Date: Wed 20 Jan 2021
    Location on this date: Online
    The impact of the Covid pandemic has meant many of us having to re-think the way we work. In this climate the Portfolio Career is emerging as a popular model for work, where multiple income streams can provide not only a greater sense of financial security, but can also provide the chance of more fulfilling and flexible work, together with a better work life balance.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £79.00
    Senior fee: £63.00
    Concession: £40.00

  3. WordPress: introduction

    Evening
    Course Date: Thu 21 Jan 2021
    Location on this date: Online
    Learn the essential skills required to create a website and/or blog using the world's most popular content management system - WordPress.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £229.00
    Senior fee: £183.00
    Concession: £115.00

  4. Developing a successful business plan

    Course Date: Fri 22 Jan 2021 (and 1 other date)
    Location on this date: Online
    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  5. Developing a marketing strategy

    Course Date: Mon 25 Jan 2021
    Location on this date: Online
    Looking in depth at communicating your brand offline or online, you will be provided with the foundations to create a marketing strategy to suit your business and budget.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  6. Search engine optimisation (SEO)

    Evening
    Course Date: Wed 27 Jan 2021
    Location on this date: Online
    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  7. Short introduction to bookkeeping

    Evening
    Course Date: Fri 29 Jan 2021
    Location on this date: Online
    Gain very basic knowledge of bookkeeping practices and procedures that underpin accurate record keeping.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £199.00
    Senior fee: £159.00
    Concession: £100.00

  8. LinkedIn: a detailed introduction

    Weekend
    Course Date: Sat 30 Jan 2021
    Location on this date: Online
    In this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £89.00
    Senior fee: £71.00
    Concession: £45.00

  9. Developing and managing your brand

    Course Date: Tue 2 Feb 2021
    Location on this date: Online
    A brand defines how people see and relate to your business or product. A well-developed brand strategy makes your brand recognizable, relatable and your business more successful and valuable. In this course we will focus on the process of create a strong, memorable and compelling brand strategy that goes well beyond designing a logo.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £179.00
    Senior fee: £143.00
    Concession: £90.00

  10. Build a website with WordPress in two sessions

    Course Date: Tue 2 Feb 2021 (and 2 other dates)
    Location on this date: Online
    WordPress is the world's most popular content management system, and it's free! On this intensive, short course you'll learn how to use it to build your own website.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  11. Using hashtags effectively

    Course Date: Tue 2 Feb 2021
    Location on this date: Online
    Hashtags are used on social media across many platforms, including Twitter and Instagram. This class is devoted to understanding hashtags and how to use them properly and effectively on social platforms. What is a hashtag, how do you create and track one, and how do you pick the right hashtag for your social media content.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

  12. Social media for business: introduction

    Evening
    Course Date: Wed 3 Feb 2021 (and 1 other date)
    Location on this date: Online
    This practical course is aimed at beginners who are looking to develop their social media skills for personal use or to promote their business. Learn how social media can be used to communicate with your target audience.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £199.00
    Senior fee: £159.00
    Concession: £100.00

  13. Introduction to Facebook

    Course Date: Thu 4 Feb 2021
    Location on this date: Online
    Learn more about Facebook, the social networking site that allows you to find and communicate with friends and common interest groups. Keep in touch with family and friends or get in touch with long lost relations or school friends.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £79.00
    Senior fee: £63.00
    Concession: £40.00

  14. Social media introduction: stage 1

    Course Date: Fri 5 Feb 2021
    Location on this date: Online
    Understand social media by starting at the very beginning. This course answers all of the basic questions, helps you open an account and understand your privacy setting.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £79.00
    Senior fee: £63.00
    Concession: £40.00

  15. Business skills for creative businesses

    Weekend
    Course Date: Sat 6 Feb 2021
    Location on this date: Online
    This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £349.00
    Senior fee: £279.00
    Concession: £175.00

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