Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Instagram for business: introduction
    Course start date:  Tue 14 Sep 2021 (and 2 other dates)

    Location on this date:  KS - Keeley Street (other locations are available)

    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  2. Social media introduction: stage 1
    Course start date:  Wed 15 Sep 2021

    Location on this date:  KS - Keeley Street

    This practical course is aimed at beginners who are looking to develop their social media skills for personal use or to promote their business. Learn how social media can be used to communicate with your target audience.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  3. Search engine optimisation (SEO)
    Evening
    Course start date:  Mon 15 Nov 2021 (and 1 other date)

    Location on this date:  Online (other locations are available)

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the



    basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  4. Blogging: write your own blog using WordPress
    Course start date:  Wed 28 Jul 2021 (and 3 other dates)

    Location on this date:  Online (other locations are available)

    Learn how to build your own blog using WordPress in this intensive short course and raise your online profile.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    90% of 100
  5. Facebook for business
    Evening
    Course start date:  Wed 28 Jul 2021 (and 2 other dates)

    Location on this date:  Online (other locations are available)

    Discover how Facebook can be used as a cost effective method for promoting your business. You will learn to use Facebook to connect existing and potential clients.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  6. Developing a successful business plan
    Course start date:  Wed 22 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  7. Social media introduction: stage 2
    Course start date:  Tue 28 Sep 2021

    Location on this date:  KS - Keeley Street

    Understand social media by starting at the very beginning. This course offers a full orientation of the platform and tips for everyday use.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  8. Developing a marketing strategy
    Course start date:  Wed 29 Sep 2021

    Location on this date:  KS - Keeley Street

    Looking in depth at communicating your brand offline or online, you will be provided with the foundations to create a



    marketing strategy to suit your business and budget.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  9. Creating your own portfolio career
    Course start date:  Wed 29 Sep 2021

    Location on this date:  KS - Keeley Street

    The impact of the Covid pandemic has resulted in many people having to rethink the way they work. In this climate the Portfolio Career has emerged as one of the fastest growing work models in the UK, providing not only the financial security of multiple income streams but enabling people to experiment with self-employment in a low risk way, as well as give expression to their diverse interests and talents.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  10. TikTok for business
    Course start date:  Mon 25 Oct 2021

    Location on this date:  KS - Keeley Street

    This course is aimed at people who want to use TikTok. The course provides a general overview including the basics of the platform, safety and how to set up an account.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  11. Social media manager skills: introduction
    Evening,ONLINE
    Course start date:  Wed 27 Oct 2021

    Location on this date:  Online

    This course will introduce you to how you can become a social media manager. Managing the social media platform for someone else’s business or organisation takes skills, knowledge and a full understanding of marketing for that business to their target audience. By offering social media manager services, you are able to assist a business in their marketing needs and help promote their business to new audiences.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  12. Twitter for business: introduction
    Course start date:  Thu 28 Oct 2021

    Location on this date:  KS - Keeley Street

    Discover how Twitter can be used as a cost effective method for promoting your business. You will learn how social media can be used to connect with your customers.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  13. Social media manager skills: intermediate
    Evening,ONLINE
    Course start date:  Wed 17 Nov 2021

    Location on this date:  Online





    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00

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