Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Google AdWords: introduction
    Weekend
    Course Date:  Sat 2 Oct 2021

    Location on this date:  Online

    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  2. City Lit Pro: implementing a content strategy
    Weekend
    Course Date:  Sun 3 Oct 2021

    Location on this date:  KS - Keeley Street

    This hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  3. Video blogging with YouTube
    Course Date:  Mon 4 Oct 2021 (and 2 other dates)

    Location on this date:  KS - Keeley Street

    Learn how to create a video blog (vlog) in your own YouTube channel. Use YouTube full capabilities as social network, video editor and publisher. Edit and enhance your videos with effects and music using open source software Shotcut. Share and connect your channel with other channels and social networks.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £159.00 Senior fee £127.00 Concession £80.00
    Rating:
    80% of 100
  4. Public speaking: intensive
    Evening
    Course Date:  Tue 5 Oct 2021 (and 1 other date)

    Location on this date:  Online

    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    90% of 100
  5. Communicating effectively at work
    Evening
    Course Date:  Thu 7 Oct 2021 (and 1 other date)

    Location on this date:  Online

    How skilfully do you manage the impression you make on people both in person and in online meetings and interviews? Develop your personal effectiveness by looking at voice and body language, assertiveness, sensitive listening, interviewing techniques and communication skills for business meetings. This course will be taught online.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    100% of 100
  6. Instagram: a short introduction
    Course Date:  Thu 7 Oct 2021

    Location on this date:  KS - Keeley Street

    Get started with using Instagram, the visually based social media site. You will learn to share photos and connect with people for business and/or personal fun.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    100% of 100
  7. Social media for business: introduction
    Course Date:  Fri 8 Oct 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    This practical course is aimed at people who would like to use social media marketing to promote their business. This class is ideal for those with some familiarity with social media. You will learn how social media can be used to

    communicate with your target audience.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    70% of 100
  8. Communicate with confidence: intensive
    Weekend
    Course Date:  Sat 9 Oct 2021

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this intensive Saturday course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style.
    Full fee £139.00 Senior fee £139.00 Concession £85.00
  9. Advanced business writing: a taster
    Weekend
    Course Date:  Sat 23 Oct 2021

    Location on this date:  Online

    This accessible taster course introduces students to the core ideas they need to be aware of when writing business materials to an advanced level. Learn about the essential elements of language, style and structure that you need to write to a sophisticated level in the workplace.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £28.00
  10. TikTok for business
    Course Date:  Mon 25 Oct 2021

    Location on this date:  KS - Keeley Street

    This course is aimed at people who want to use TikTok. The course provides a general overview including the basics of the platform, safety and how to set up an account.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  11. Presenting on the spot
    Evening
    Course Date:  Mon 25 Oct 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    Learn key vocal techniques and public speaking strategies that will support you when you need to give a memorable impromptu presentation or speech with gravitas and confidence. This course will be delivered in the college.
    Full fee £129.00 Senior fee £129.00 Concession £79.00
    Rating:
    87% of 100
  12. Social media manager skills: introduction
    Evening
    Course Date:  Wed 27 Oct 2021

    Location on this date:  Online

    This practical course is aimed at beginners who are looking to develop their social media skills to manage someone else’s social media account. Learn how to develop a business’s social media.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  13. Write your CV intensive workshop
    Weekend
    Course Date:  Sat 30 Oct 2021

    Location on this date:  Online

    Want to fast-track your career? Learn to write a great, eye-catching CV on this short practical course.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £69.00 Senior fee £69.00 Concession £28.00
  14. Copywriting: an introduction
    Weekend
    Course Date:  Sat 6 Nov 2021

    Location on this date:  Online

    The course will introduce you to the basic elements of copywriting using examples and practical exercises.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £199.00 Concession £80.00
  15. Strategy: introduction
    Weekend
    Course Date:  Sun 7 Nov 2021

    Location on this date:  Online

    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company's strategic plans.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00

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