Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Instagram for business: advanced
    Evening
    Course Date:  Thu 24 Jun 2021 (and 3 other dates)

    Location on this date:  Online

    This is a follow on course from 'Instagram for business: intermediate' and is designed to help you understand the new changes on Instagram and decipher where to post content on the platform.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
  2. Introduction to email marketing with MailChimp
    Course Date:  Fri 25 Jun 2021 (and 2 other dates)

    Location on this date:  Online

    Learn to use the power of email to communicate with your customers and prospects, with this popular email platform.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
  3. Social media apps, tips and tricks
    Course Date:  Fri 2 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Enhance your social media strategy by learning third party apps, tips and tricks for everyday use.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
  4. Grow in confidence with networking - for work and business
    Course Date:  Wed 7 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Are you one of the estimated 90% of people who find networking daunting and difficult? This course will help you grow in confidence by teaching you easy and effective ways to network in today’s changed world of work.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    100% of 100
  5. Twitter for business: intermediate
    Evening
    Course Date:  Mon 19 Jul 2021 (and 1 other date)

    Location on this date:  Online



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
  6. Social media content strategy
    Course Date:  Mon 19 Jul 2021 (and 3 other dates)

    Location on this date:  Online

    In order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
    Rating:
    94% of 100
  7. Instagram for business: intermediate
    Course Date:  Tue 3 Aug 2021 (and 2 other dates)

    Location on this date:  Online

    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    93% of 100
  8. Create your elevator pitch
    Course Date:  Tue 3 Aug 2021 (and 1 other date)

    Location on this date:  Online

    An elevator pitch is a brief, persuasive speech that you use to introduce yourself and what you do. With a good pitch, you can avoid rambling, sound professional, and introduce your business with confidence when someone asks 'What do you do?'.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    90% of 100
  9. Career change workshop
    Course Date:  Wed 15 Sep 2021

    Location on this date:  KS - Keeley Street

    Career change is an aspiration for many especially in these times of upheaval and re-evaluation. Find out how to

    make career choices that are right for you, to lead you to happiness and fulfilment in your working life.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £39.00 Senior fee £31.00 Concession £20.00
  10. Twitter: a short introduction
    Evening
    Course Date:  Mon 27 Sep 2021

    Location on this date:  Online

    An introduction to Twitter, the social networking and online news service. The course provides a base understanding of the channel for personal and professional use.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
  11. Instagram: a short introduction
    Course Date:  Thu 7 Oct 2021

    Location on this date:  KS - Keeley Street

    Get started with using Instagram, the visually based social media site. You will learn to share photos and connect with people for business and/or personal fun.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    100% of 100
  12. Using hashtags effectively
    Evening
    Course Date:  Tue 9 Nov 2021

    Location on this date:  Online

    Hashtags are used on social media across many platforms, including Twitter and Instagram. This class is devoted to understanding hashtags and how to use them properly and effectively on social platforms. What is a hashtag, how do you create and track one, and how do you pick the right hashtag for your social media content.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
    Rating:
    60% of 100
  13. Introduction to TEDx Talks
    Evening
    Course Date:  Tue 9 Nov 2021

    Location on this date:  Online

    Discover how TEDx event’s work, with tips on how to craft, pitch and present a talk, by TEDx speaker Gavin Freeborn Bit.ly/TEDxFEx. Skills and knowledge can also be used for other presentations.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00

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