Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Social media for business: intermediate
    Weekend
    Course Date:  Sat 26 Jun 2021 (and 1 other date)

    Location on this date:  Online

    This practical advanced course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    80% of 100
  2. An introduction to project management
    Weekend
    Course Date:  Sat 10 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Want to learn about project management? You will learn techniques to ensure that controlled management of a project is obtained from start to finish.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £189.00 Senior fee £151.00 Concession £95.00
  3. Introduction to business accounting
    Weekend
    Course Date:  Sun 11 Jul 2021 (and 2 other dates)

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
  4. Introduction to social media data analytics
    Weekend
    Course Date:  Sat 31 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Learn how recognise, analyse, present and use data on the social media channels most commonly used by organisations.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £159.00 Senior fee £127.00 Concession £80.00
  5. Online marketing: a detailed introduction
    Course Date:  Fri 17 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    94% of 100
  6. Publish your first book online
    Weekend
    Course Date:  Sat 18 Sep 2021 (and 1 other date)

    Location on this date:  Online

    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing

    Word document. You will need good internet and file management skills and experience of using Word.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    100% of 100
  7. Short introduction to bookkeeping
    Evening
    Course Date:  Thu 23 Sep 2021

    Location on this date:  KS - Keeley Street

    Gain very basic knowledge of bookkeeping practices and procedures that underpin accurate record keeping.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £199.00 Senior fee £159.00 Concession £100.00
  8. Developing and managing your brand
    Course Date:  Mon 27 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    A brand defines how people see and relate to your business or product. A well-developed brand strategy makes your brand recognizable, relatable and your business more successful and valuable. In this course we will focus on the process of create a strong, memorable and compelling brand strategy that goes well beyond designing a logo.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £159.00 Senior fee £127.00 Concession £80.00
    Rating:
    100% of 100
  9. Communicate with confidence through voice and body language
    Course Date:  Wed 29 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style. This course will be delivered in the college.
    Full fee £159.00 Senior fee £159.00 Concession £97.00
    Rating:
    95% of 100
  10. Video blogging with YouTube
    Course Date:  Mon 4 Oct 2021 (and 2 other dates)

    Location on this date:  KS - Keeley Street

    Learn how to create a video blog (vlog) in your own YouTube channel. Use YouTube full capabilities as social network, video editor and publisher. Edit and enhance your videos with effects and music using open source software Shotcut. Share and connect your channel with other channels and social networks.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £159.00 Senior fee £127.00 Concession £80.00
    Rating:
    80% of 100
  11. Social media for business: introduction
    Course Date:  Fri 8 Oct 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    This practical course is aimed at people who would like to use social media marketing to promote their business. This class is ideal for those with some familiarity with social media. You will learn how social media can be used to

    communicate with your target audience.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    70% of 100
  12. Copywriting: an introduction
    Weekend
    Course Date:  Sat 6 Nov 2021

    Location on this date:  Online

    The course will introduce you to the basic elements of copywriting using examples and practical exercises.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £199.00 Concession £80.00

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