What is the course about?
Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.
What will we cover?
• An overview of Instagram
• Why Instagram?
• Signing up for an account
• Taking a photo and opening a photo from the camera roll in Instagram
• Settings overview
• Editing photos
• Effect and Filter application
• Captions, hashtags and location
• Photo Tagging
• Discussing Instagram strategy for Business
• Planning Instagram content for your Business
• Discussing Cross-channel marketing for Instagram.
What will I achieve?
By the end of this course you should be able to...
Have a good understanding of Instagram and the way you can use it to expand the identity of your business.
Identify ways to use Instagram for your business and start on a strategy for it.
Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.
What level is the course and do I need any particular skills?
No prior knowledge of Instagram is required, but you should have a smart phone with the application downloaded. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
Each student has their own computer however most of the work will happen through the student’s smartphone.
The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.
When I've finished, what course can I do next?
Social media for business, social media expert, social media content strategy or any of our social media courses.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details