Essential business skills for photography and photographers

Course Dates: 18/10/21 - 25/10/21
Time: 18:00 - 21:00
Location: Online
Transform your photography into a real income stream by learning the secrets of the fast-growing event photography trade. The art of capturing event guests at large functions and persuading them to buy the prints on-site is a lucrative one. Discover the basics of what you'll need to know, from the photographic technique to the business skills involved.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
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Full fee £69.00 Senior fee £69.00 Concession £69.00

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Course Code: VY883

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Finished Mon, eve, 18 Oct - 25 Oct '21

Duration: 2 sessions (over 2 weeks)

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

Event photography is one of the largest growth areas in photography, capturing guests at large functions from corporate events to society balls and weddings. It provides entertainment for guests and mementos they can take home. This course will teach you how to shoot the pictures that guests really want. It will guide you in how to arrange large groups of people and turn these formal set-ups into great images that people can’t resist buying. Find out about the printers, backdrops, and lighting forming the backbone of a successful event photography business. Learn about negotiating deals suppliers for print media, mounts and other consumables. Understand where to generate business, and how to communicate with clients and close your deals.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

- Posing your clients as groups, couples and singles
- What equipment you should use, for backdrops, lighting and on-site printing
- How to light your shots
- What makes a picture sell
- Negotiating with suppliers
- How to generate business.

What will I achieve?
By the end of this course you should be able to...

• Know the best way to pose people in order to sell more pictures
•Recognise what equipment you need and where to get it
• Know how to photographically light subjects.
• Recognise how to find business opportunities.

What level is the course and do I need any particular skills?

This is an introductory course but you will need to be competent using the manual controls of your camera and have a basic understanding of shutter speed, aperture settings and composition. You will also need to have basic computer skills such as mouse control and how to save and load images.
You will have to be able to follow written and verbal instructions, hand-outs and health and safety information and will be invited to take part in group discussion.

How will I be taught, and will there be any work outside the class?

You will be taught using lectures, demonstrations, notes, guided exercises and group and individual assistance
We will be shooting both inside and outside the classroom with and without flash.

Are there any other costs? Is there anything I need to bring?

You will need to bring a note pad (digital or paper based) to record your own notes and a memory stick to save your work on. Please note we will be working on Apple Macs; PC-formatted memory sticks can be read by Apple Macs, but not written to.

When I've finished, what course can I do next?

Hopefully this course sets you up for commercial success as a wedding photographer. You may be interested in the 'Business of photography' workshop for more guidance on setting up on your own. Or if you're looking to develop your photography in further diverse directions City Lit offers a whole range of creative and practical photography courses, from wildlife to fashion photography. Browse the full list to get inspired.

Ed Gregory Tutor Website

Ed Gregory is a multi-talented Entrepreneur and photographer. As the owner of iGROOVER photography and Picturesnap photography, Ed has over 28 years of experience in Hair and Beauty, Fashion, commercial photography, as well as family portraiture, events, and high-end wedding photography. Each of the businesses covers different aspects of this portfolio. He is an expert in shooting in Natural light, Mixed-light, and studio lighting and holds full professional qualifications with the MPA, BIPP, and the Guild of photographers. Ed's photographic and award-winning retouching and image-making have received accreditations and awards by all of the above national and international governing bodies mentioned. Teaching and Learning are a massive part of Ed's Life, and he feels it's essential to pass on knowledge. His background in education started in 1998, delivering HNC photography to London Students. Joining the CityLit team was a natural progression that has allowed him to give back some of the fantastic knowledge and experience he has accumulated over his long career. Software expertice in retouching using - Photoshop - Lightroom - Creative Cloud

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.