Google AdWords: introduction
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
Course Code: CGA06
Duration: 2 sessions (over 2 weeks)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
This course will show you how to get start with Google AdWords to reach potential customers. It will provide you with an overview of keyword research, conversion tracking and campaign optimization.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.
What will we cover?
• An overview of Google Adwords
• Recognise how AdWords fits into your internet marketing plan
• Campaigns, AdGroups, Adverts
• Location, time based and demographic targeting
• Choosing effective keywords
• Know AdWords reports.
What will I achieve?
By the end of this course you should be able to...
• Use the main features Google Adwords
• Clarify your online marketing goals
• Identify your target audience
• Evaluate appropriate keywords.
What level is the course and do I need any particular skills?
No prior knowledge of Google Adwords is required, but you should have general computing and internet skills. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
There is no other costs, however you can have a pen and paper to take notes.
When I've finished, what course can I do next?
Other Internet related courses, i.e. Google analytics: introduction, introduction to online marketing, Search Engine Optimisation.
Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
