Instagram for business: advanced
Time: 18:00 - 21:00
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
What is the course about?
This course is designed to provide you with the tools and skills needed to start a career in social media management or apply for jobs where social media management skills are required. We will explore several aspects of the social media environment, including topics such as scheduling posts, creating content, and analysing the response through analytics. On completion of the course, you will gain a richer understanding of managing a third party platform via social media.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
We will contact you with joining instructions before your course starts.
What will we cover?
• Instagram Posts
• Instagram Stories / Highlights
• Instagram Reels.
What will I achieve?
By the end of this course you should be able to...
• Identify the difference between posts, stories, highlights and reels
• Create a post, story and a reel for Instagram
• Identify and use editing tools to make your stories and reels stand out
• Use Instagram analytics to measure your digital performance.
What level is the course and do I need any particular skills?
This course is suitable for current users of Instagram or marketing professionals looking to upskill, improving their current Instagram content. Strong familiarity with Instagram basics and use on your mobile is required. Prerequisite of Instagram for Business course is best for those who are beginners.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
There are no additional costs.
When I've finished, what course can I do next?
City Lit Pro: Introduction to Mobile Marketing Strategy, City Lit Pro: Introduction to marketing metrics and ROI, City Lit Pro: implementing a content strategy, City Lit Pro: introduction to conversion rate Optimisation, Google AdWords: introduction, Google Analytics: introduction, City Lit Pro: search engine marketing.
Amber moved to London from Texas in 2001 to complete her MBA in International Marketing. As an Account Director for a student marketing agency, she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.