Instagram for business: introduction
Time: 10:30 - 16:30
Location: KS - Keeley Street
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
What is the course about?
Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.
What will we cover?
• An overview of Instagram
• Why Instagram?
• Taking a photo and opening a photo from the camera roll in Instagram
• Setting a location or tagging another Instagram user in a photo
• Settings overview - how to switch from personal to business
• Editing photos, effects and filters
• Discussing Instagram strategy for Business
• Planning Instagram content for your business (aesthetics)
• Discussing Cross-channel marketing for Instagram.
What will I achieve?
By the end of this course you should be able to...
• Create a post with relevant hashtags
• Have a good understanding of Instagram and the way you can use it to expand the identity of your business
• Identify ways to use Instagram for your business and start on a strategy for it
• Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.
What level is the course and do I need any particular skills?
You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
You will need a smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s). If you do not have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the course and gain valuable hands-on experience.
When I've finished, what course can I do next?
Instagram for business: intermediate, social media for business: introduction, social media content strategy, Social media advertising: a detailed introduction, Video blogging with YouTube, Podcasting: introduction, Build a website with WordPress in two sessions, Using hashtags effectively, Social media marketing in a day or any of our many social media and digital marketing courses that will help you increase your online presence.
Amber moved to London from Texas in 2001 to complete her MBA in International Marketing. As an Account Director for a student marketing agency, she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.