Introduction to email marketing with MailChimp

What is the course about?

Email is a direct and effective marketing tool. Learn how your business can use email to communicate with your prospects and existing customers.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• The basics of email marketing — what it is and how it is used
• Basic elements of a good email
• GDPR and the legal side of email data capture
• Setting up a MailChimp account
• Creating a mailing lists from a spreadsheet
• Designing an email using Mailchimp templates and sending a test email
• Creating an email campaign and writing effective emails
• Understanding the Mailchimp reports to measure the reach of your email
• How can email compliment with your other marketing activities.

What will I achieve?
By the end of this course you should be able to...

• Create an email on MailChimp to send to your audience
• Recognise the basic requirements of GDPR
• Visualise how to use email with your future marketing activities.

What level is the course and do I need any particular skills?

This course is taught at beginner level. You will need some skills in using a computer and the internet and have a desire to create email campaigns for a business. In order to set up your MailChimp account and complete the activities during this course, you need to be able to log into your own email.

How will I be taught, and will there be any work outside the class?

The class will be taught with a mixture of presentations, demonstration and hands-on exercises. Notes will be provided via Google Classroom. We will send a test email to your own email address.

Are there any other costs? Is there anything I need to bring?

If you don’t have an existing account you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content and gain valuable hands-on experience.

When I've finished, what course can I do next?

You may wish to take any of our digital marketing courses to boost the online presence of your business: City Lit Pro: Introduction to Mobile Marketing Strategy, City Lit Pro: Introduction to marketing metrics and ROI, City Lit Pro: implementing a content strategy, City Lit Pro: introduction to conversion rate Optimisation, Search Engine Optimisation(SEO), Google AdWords: introduction, Google Analytics: introduction, City Lit Pro: search engine marketing.