Introduction to social media data analytics
Time: 18:00 - 21:00
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
Course Code: CSMD03
Please choose a course date
Duration: 3 sessions (over 3 weeks)
What is the course about?
For small and big businesses, being able to read and analyse performance data coming from social media platforms is key to the strategy.
This course aims at providing the right tool to understand this data, set what success looks like as well as being able to present this data back to stakeholders and establish how it could support the direction of the business.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
We will contact you with joining instructions before your course starts.
What will we cover?
• Key performance indicators and how to set them
• Recognise the different types of analytics backend across the main platforms (Facebook, Youtube, Twitter, LinkedIn, Instagram)
• Tools for greater analytics
• Collecting and compiling data on Excel
• Using data to improve strategy
• Presenting Data.
What will I achieve?
By the end of this course you should be able to...
• Use the key performance indicator on social media across the main social media platform
• Establish what KPIs are relevant for their brands and projects
• Efficiently interpret and present the data.
What level is the course and do I need any particular skills?
You should have general computing and internet skills, as well as a basic understanding of social media platforms. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s). If you don’t have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands- on experience.
When I've finished, what course can I do next?
Google Analytics: Introduction, Google AdWords: introduction, Social Media for business: intermediate, Search engine optimisation (SEO), City Lit Pro: search engine marketing, City Lit Pro: Introduction to Mobile Marketing Strategy, City Lit Pro: implementing a content strategy, City Lit Pro: introduction to conversion rate Optimisation, City Lit Pro: Introduction to marketing metrics and ROI.
Anna-Line is a social media and communications professional with over 10 year’s experience working for global organisations as well as smaller structures. She built most of her career in the car and finance industry, before starting freelancing in 2018. She is currently Social Media Manager for the recruitment department of a global bank, as well Communications Manager for the talent acquisition and management specialist Alexander Mann Solutions. With a background in communications and marketing, she is passionate about the subject and its ongoing evolution and has a vast experience within the field, from content and community management to analytics. “There are a lot of myths surrounding social media, and they can come across as very cryptic and overwhelming. I love teaching at City Lit to give people the confidence to use it for their personal or professional use, and alleviate their concerns”
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.