Logo design: 1 day masterclass
This one day course will give you some of the answers and get you excited on how to create a visual logo and make a statement! We will explore quickly many different physical and digital ways to create a visual mark. The course is led by a designer of forty years standing, who has worked on well-known brands nationally and internationally. By the end of the day you will have made a lot of work and a viable logo to take away.
Course Code: VK431
Duration: 1 session
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
We will work in a creative studio environment, using both analogue and digital ways to experiment and create marks. The studio has Adobe software and printers to enable tests and trials to be done throughout the day. You are recommended to have an open mind as to how things can be created to get the most out of this creative and experimental day.
You should be prepared to try things out and come out of your comfort zones. The day is about figuring out what you want to say and how you can say it In fresh new ways.
You will be shown other artists/designers film clips to inspire your own working methods. Achieving the “new” is no easy task, but one that can be tackled in new ways can be both playful and rewarding.
The course is suitable for anyone who is interested in working within design or the arts and has an ambition to be more creative and competent in using graphic making skills. You may have some training or none.
What will we cover?
• Getting the message right – what do you want the logo to ‘say’?
• Is there a need for a tag line?
• Can there be a symbol?
• What type is right?
• What is the ‘mood’ of the mark?
• How does colour create the right image?
• Metaphors and meanings.
What will I achieve?
By the end of this course you should be able to...
• Demonstrate your ideas in a comprehensive and professional manner.
• Articulate and discuss clients’ needs and you own creative answers.
• Create fresh ideas for any logo challenge.
• Be confident in your experimenting that it will lead to fresh results in images.
What level is the course and do I need any particular skills?
The one day workshop is open to all levels of visually interested people, who aspire to have a role in defining a graphic message for themselves or for their clients.
Having some skills in drawing may be helpful, but is not an exclusive requirement.
You should be able to follow verbal and written instructions, demonstrations, hand-outs and health and safety information. You will be encouraged to take short written notes for your own use and take part in group discussions.
How will I be taught, and will there be any work outside the class?
Teaching will be delivered by using in-studio presentations, students will have the opportunity to raise questions and discuss points of interest throughout the day. Film clips will be used as sources of references and to add a context for subsequent work tasks to be evaluated and considered.
Students may have a group challenge and also plenty of time to independently explore mark making experiments and ways of working.
As this is a one day event there will be no other set workings, other than recommendations as to how best to continue independently developing your own brands, at the end review of the day.
This course is supported by Google Classroom as a Virtual Learning Environment and a shared class Padlet (it’s a free software platform for sharing works). When you log on you will be able to access course material, presentations and handouts etc. and may be asked to complete learner progress records. You can find help via the student help centre on the Citylit website.
Please note it is important that you sign up and log in to your Google Classroom prior to the first session. There will also be a class Padlet and joining details will be sent to you via email (check your junk/spam folder).
Are there any other costs? Is there anything I need to bring?
Access to basic materials and resources are available as part of this course. We advise you to bring a sketchbook/notebook for writing notes down into and also for recording ideas into. You may also wish to bring a memory stick or external hard-drive to save digital works onto.
Need art supplies? Our partner London Graphic Centre has everything you need from pencil to printing services, at 15% off.
To get 15% LGC discount, students will need to show proof/ confirmation of enrolment of them being a student at City Lit. You can apply in-store or by simply emailing info@londongraphics.co.uk with a scan or photo of relevant confirmation. The student discount does not apply to products that are already discounted or on offer. More information can be found here- https://www.londongraphics.co.uk/student-discounts/.
When I've finished, what course can I do next?
Interested in developing your portfolio of graphic design work? We offer a range of courses and workshops within graphic design and illustration, from beginners to advanced level. For more information on courses available, please visit our website.
Andy McCarten is a graphic design consultant and lecturer with over thirty years of commercial and academic experience in creating and leading national and international design projects for clients in TV, retail, manufacturing, finance and banking, across Europe and beyond. Andrew has worked with commercial clients including KLM, London Underground, Narvesen, TV2 Norway, BBC, BAA Heathrow, American Express. Having overseen the production of many print and electronic communications, in the commercial arena and within education, including a previous post at Ravensbourne University College for the art and design foundation course. The foundation course has creative idea generating and making at the core of the education process. He is currently developing courses with CityLit for the Advanced Visual Communications area. 'My motivation is to ensure my students get to fully realise their abilities and talents, to succeed in life.' Andrew is a Fellow of the Higher Education Academy, and member of the Typographic Circle. www.amdesigndesk.com www.linkedin.com/in/andrewmccarten
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
