Marketing your book online

Course Dates: 25/03/23 - 01/04/23
Time: 10:00 - 13:00
Location: Online
Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
Book your place
In stock
Full fee £99.00 Senior fee £79.00 Concession £64.00

Course Code: CEK06

Sat, day, 25 Mar - 01 Apr '23

Duration: 2 sessions (over 2 weeks)

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

In this fast paced course you will explore and use marketing tools to develop a book marketing plan, reach readers and customers and measure results. We will also look at online and offline communication and marketing strategies used to promote or launch your book.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• Developing author and book profiles
• Researching your market and positioning your book
• Reaching your target market (readers)
• Promoting your author profile and book's online presence
• Choosing marketing platforms and channels
• Developing a marketing plan
• Crowdfunding a book
• Using paid for and free marketing options
• Getting reviews
• Marketing on Facebook and Twitter
• Advertising online/offline
• Other marketing channels
• Measuring results.

What will I achieve?
By the end of this course you should be able to...

• Identify marketing tools to position and promote your book
• Draft a marketing communications plan and content to launch or promote your book
• Find relevant offline and online marketing channels
• Have ideas on how to market your book effectively on a limited budget
• Identify marketing tools used to measure results.

What level is the course and do I need any particular skills?

This course is for beginners but you should have experience of using Word/Excel documents and good internet skills. You should also be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor.

How will I be taught, and will there be any work outside the class?

You will be taught online, using a range of techniques including short lectures, demonstrations, group and individual work. You will complete practical exercises on computer and Google Classroom. You will be given homework each week.
Learning materials will be posted on Google Classroom, City Lit will contact you with joining instructions for you to complete before the course starts.

Are there any other costs? Is there anything I need to bring?

There are no other costs.

When I've finished, what course can I do next?

Please click here to view our web development courses or click here to view our Digital Marketing and Social media courses.

Christine Robertson

Christine Robertson is a Creative Producer with over 30 years’ experience in the Creative Industries, working in the Music, Film, Publishing and Technology sectors. An early adopter of all things digital, she is passionate about the transformative power of technology in both commerce and business and in innovating and enabling creative production and communication. Alongside her own businesses, Christine is an experienced Lecturer/Teacher and enjoys both the vibrancy of City Lit and meeting and working with its diverse and engaged students. Christine lectures at the BBC Academy and other UK Universities on a range of Tech/Communication and Business focused courses.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.