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A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Start Date:25 Sep 2025
End Date:23 Oct 2025
Thu (Daytime):10:30 - 13:30
Choose either online or in-person
Location: Hybrid (choose either online or in-person)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
This course looks at techniques you can use to market a business on the internet. If you are looking for a shorter course on this, the course Online Marketing: a short introduction provides a short overview of the more important topics in this field.
Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.
What will we cover?
• What is Internet marketing • Internet Marketing and traditional marketing • Outbound and inbound marketing • Building an effective website: Structure and content • Search engines and Search Engine Optimization (SEO) • How advertising on the internet works • Using Google AdWords • Social media marketing (blogs, forums and the social networks) • Monitoring and managing online marketing.
What will I achieve? By the end of this course you should be able to...
• Identify a range of internet marketing techniques and choose suitable ones for a business • Identify website problems • Make effective use of Search Engines to send visitors to a website • Demonstrate an awareness of online advertising techniques • Recognise Google AdWords and other online marketing schemes • Appreciate how businesses can use social media channels for marketing.
What level is the course and do I need any particular skills?
You should be computer literate and be interested in how a business can use online marketing. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.
How will I be taught, and will there be any work outside the class?
Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.
Are there any other costs? Is there anything I need to bring?
There are no other costs.
When I've finished, what course can I do next?
Please click here to view all our Digital marketing and Social media courses.
Disclaimer: Use of Third-Party Software This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work
Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
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https://www.citylit.ac.uk/online-marketing-a-detailed-introduction156644Online marketing: a detailed introductionhttps://www.citylit.ac.uk/media/catalog/product/o/n/online-marketing-a-detailed-introduction-cswm01.jpg249249GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Courses/Business, marketing & technology/Business & marketing/Digital marketing/Courses/vm/Skills for Work - Online Employability Courses/Courses/vm/Courses to boost your CV/Courses/vm/Business courses bundle offer2285121112291406179119131271112285121112291653A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success. <div data-content-type="html" data-appearance="default" data-element="main">This course looks at techniques you can use to market a business on the internet. If you are looking for a shorter course on this, subject the course Online Marketing: a short introduction provides a short overview of the more important topics in this field. <br />
<br />
This is a live online course. You will need:<br />
- Internet connection. The classes work best with Chrome.<br />
- A computer with microphone and camera.<br />
- Earphones/headphones/speakers.<br />
We will contact you with joining instructions before your course starts.</div>124.61174357Online marketing: a detailed introduction249249https://www.citylit.ac.uk/media/catalog/product/o/n/online-marketing-a-detailed-introduction-cswm01_37.jpgInStockDaytimeThuHybrid (choose either online or in-person)Available courses5-10 weeksWeekday2025-09-25T00:00:00+00:00BeginnersSep 2025Business, marketing & technologyCSWM01249249Online marketing: a detailed introduction199162249Julian Holdenonline-marketing-a-detailed-introduction/cswm01-2526A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.0000-Available|2025-09-25 00:00:00This course looks at techniques you can use to market a business on the internet. If you are looking for a shorter course on this, the course Online Marketing: a short introduction provides a short overview of the more important topics in this field.<br/><br/>Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.• What is Internet marketing<br/>• Internet Marketing and traditional marketing<br/>• Outbound and inbound marketing<br/>• Building an effective website: Structure and content<br/>• Search engines and Search Engine Optimization (SEO)<br/>• How advertising on the internet works<br/>• Using Google AdWords<br/>• Social media marketing (blogs, forums and the social networks)<br/>• Monitoring and managing online marketing.• Identify a range of internet marketing techniques and choose suitable ones for a business<br/>• Identify website problems<br/>• Make effective use of Search Engines to send visitors to a website<br/>• Demonstrate an awareness of online advertising techniques<br/>• Recognise Google AdWords and other online marketing schemes<br/>• Appreciate how businesses can use social media channels for marketing.You should be computer literate and be interested in how a business can use online marketing. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.There are no other costs.<p>Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Microsoft_365_Excel_Courses.pdf"> here </a>to view all our Digital marketing and Social media courses.<br/><br/>Disclaimer: Use of Third-Party Software<br/>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work</p>virtual2586010Online marketing: a detailed introduction249249https://www.citylit.ac.uk/media/catalog/product/o/n/online-marketing-a-detailed-introduction-cswm01_38.jpgInStockDaytimeSunKeeley StreetAvailable courses1 to 4 weeksWeekend2026-03-01T00:00:00+00:00BeginnersMar 2026Business, marketing & technologyCSWM02249249Online marketing: a detailed introduction199162249Julian Holdenonline-marketing-a-detailed-introduction/cswm02-2526A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.0000-Available|2026-03-01 00:00:00This course looks at techniques you can use to market a business on the internet. If you are looking for a shorter course on this, the course Online Marketing: a short introduction provides a short overview of the more important topics in this field.<br/><br/>Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.• What is Internet marketing<br/>• Internet Marketing and traditional marketing<br/>• Outbound and inbound marketing<br/>• Building an effective website: Structure and content<br/>• Search engines and Search Engine Optimization (SEO)<br/>• How advertising on the internet works<br/>• Using Google AdWords<br/>• Social media marketing (blogs, forums and the social networks)<br/>• Monitoring and managing online marketing.• Identify a range of internet marketing techniques and choose suitable ones for a business<br/>• Identify website problems<br/>• Make effective use of Search Engines to send visitors to a website<br/>• Demonstrate an awareness of online advertising techniques<br/>• Recognise Google AdWords and other online marketing schemes<br/>• Appreciate how businesses can use social media channels for marketing.You should be computer literate and be interested in how a business can use online marketing. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.There are no other costs.Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Digital_Marketing_and_Social_Media_4.pdf"> here </a>to view all our Digital marketing and Social media courses.<br/><br/>Disclaimer: Use of Third-Party Software<br/>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.virtual199249162CSWM01,CSWM02NONEThu,Sun25/09/25 - 23/10/2510:30 - 13:3010:3013:305 sessions (over 5 weeks)55-10 weeks,1 to 4 weeksDaytimeWeekday,WeekendHybridHybrid (choose either online or in-person),Keeley StreetJulian HoldenBeginnersAvailable courses2025-09-25T00:00:00+00:00,2026-03-01T00:00:00+00:00Sep 2025,Mar 2026Business, marketing & technology249249Online marketing: a detailed introductiononline-marketing-a-detailed-introduction/cswm01-2526,online-marketing-a-detailed-introduction/cswm02-2526A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.0000-Available|2025-09-25 00:00:00This course looks at techniques you can use to market a business on the internet. If you are looking for a shorter course on this, the course Online Marketing: a short introduction provides a short overview of the more important topics in this field.<br/><br/>Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.• What is Internet marketing<br/>• Internet Marketing and traditional marketing<br/>• Outbound and inbound marketing<br/>• Building an effective website: Structure and content<br/>• Search engines and Search Engine Optimization (SEO)<br/>• How advertising on the internet works<br/>• Using Google AdWords<br/>• Social media marketing (blogs, forums and the social networks)<br/>• Monitoring and managing online marketing.• Identify a range of internet marketing techniques and choose suitable ones for a business<br/>• Identify website problems<br/>• Make effective use of Search Engines to send visitors to a website<br/>• Demonstrate an awareness of online advertising techniques<br/>• Recognise Google AdWords and other online marketing schemes<br/>• Appreciate how businesses can use social media channels for marketing.You should be computer literate and be interested in how a business can use online marketing. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.There are no other costs.<p>Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Microsoft_365_Excel_Courses.pdf"> here </a>to view all our Digital marketing and Social media courses.<br/><br/>Disclaimer: Use of Third-Party Software<br/>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work</p>,Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Digital_Marketing_and_Social_Media_4.pdf"> here </a>to view all our Digital marketing and Social media courses.<br/><br/>Disclaimer: Use of Third-Party Software<br/>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.configurable
