Online marketing: a short introduction
Time: 10:00 - 13:00
Location: Hybrid (choose either online or in-person)
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
Course Code: CSWM12
Duration: 2 sessions (over 2 weeks)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
This course looks at techniques you can use to market a business on the internet. If you are looking for more in-depth course on this subject the course Online Marketing: a detailed introduction covers all this material and more at a deeper level.
You can choose to attend this course either live online or in person.
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
We will contact you with joining instructions before your course starts.
What will we cover?
An overview of:
Traditional marketing and the internet
Outbound and inbound marketing
Search engines and Search Engine Optimization (SEO)
How advertising on the internet works
Social media marketing.
What will I achieve?
By the end of this course you should be able to...
Identify a range of internet marketing techniques and choose suitable ones for a business
Get started with SEO
Demonstrate an awareness of online advertising techniques
Appreciate how businesses can use blogging and social media sites for marketing.
What level is the course and do I need any particular skills?
You should be computer literate and be interested in how a business can use online marketing. This is an introductory course and suitable for those who have little or no previous experience of the subject.
How will I be taught, and will there be any work outside the class?
Each student will have their own computer.
Presentations will be made using computers, whiteboard, overhead screen and printed notes.
Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
Online marketing: a detailed introduction, Google Analytics: introduction, Google AdWords: introduction, introduction to Affiliate Marketing, CityLit Pro: start a career in digital marketing, developing a marketing strategy.
Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.