Online marketing: a short introduction

Course Dates: 14/04/25
Time: 10:00 - 17:00
Location: Keeley Street
Tutors: 
A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.
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Full fee £129.00 Senior fee £103.00 Concession £84.00

Online marketing: a short introduction
  • Course Code: CSWM11
  • Dates: 14/04/25 - 14/04/25
  • Time: 10:00 - 17:00
  • Taught: Mon, Daytime
  • Duration: 1 session
  • Location: Keeley Street
  • Tutor: Julian Holden

Course Code: CSWM11

Mon, day, 14 Apr - 14 Apr '25

Duration: 1 session

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

This course looks at techniques you can use to market a business on the internet. If you are looking for more in-depth course on this subject the course Online Marketing: a detailed introduction covers all this material and more at a deeper level.

What will we cover?

An overview of:
• Traditional marketing and the internet
• Outbound and inbound marketing
• Search engines and Search Engine Optimization (SEO)
• How advertising on the internet works
• Social media marketing.

What will I achieve?
By the end of this course you should be able to...

• Identify a range of internet marketing techniques and choose suitable ones for a business
• Get started with SEO
• Demonstrate an awareness of online advertising techniques
• Appreciate how businesses can use blogging and social media sites for marketing.

What level is the course and do I need any particular skills?

You should be computer literate and be interested in how a business can use online marketing. This is an introductory course and suitable for those who have little or no previous experience of the subject.

How will I be taught, and will there be any work outside the class?

Presentations will be made , practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?

There are no other costs.

When I've finished, what course can I do next?

Please click here to view all our Digital marketing and Social media courses.

Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.

Julian Holden

Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.