Online marketing: a short introduction

Course Dates: 30/04/21 - 07/05/21
Time: 10:00 - 13:00
Location: Online
A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
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SKU
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Full fee £89.00 Senior fee £71.00 Concession £45.00

Course Code: CIM03

Please choose a course date 

Fri, day, 30 Apr - 07 May '21

Duration: 2 sessions (over 2 weeks)

Or call to enrol:020 7831 7831

Any questions? computing@citylit.ac.uk
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

This course looks at techniques you can use to market a business on the internet. If you are looking for more in-depth course on this subject the course Online Marketing: a detailed introduction covers all this material and more at a deeper level.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

An overview of:
• Traditional marketing and the internet
• Outbound and inbound marketing
• Search engines and Search Engine Optimization (SEO)
• How advertising on the internet works
• Social media marketing.

What will I achieve?
By the end of this course you should be able to...

• Identify a range of internet marketing techniques and choose suitable ones for a business
• Get started with SEO
• Demonstrate an awareness of online advertising techniques
• Appreciate how businesses can use blogging and social media sites for marketing.

What level is the course and do I need any particular skills?

You should be computer literate and be interested in how a business can use online marketing. This is an introductory course and suitable for those who have little or no previous experience of the subject.

How will I be taught, and will there be any work outside the class?

Presentations will be made , practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?

There are no other costs.

When I've finished, what course can I do next?

Online marketing: a detailed introduction, Google Analytics: introduction, Google AdWords: introduction, City Lit Pro: start a career in digital marketing, Developing a marketing strategy.

Salvatore Maiorano

Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.