Want your website to rank higher on Google, and show up in ChatGPT’s answers? Discover the fundamentals of Search Engine Optimisation, and learn how to structure your site and craft compelling website copy to maximise your visibility online
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
You will learn the basics of organic search optimisation and how to set up site structure and web copy for optimum search engine coverage with the support of tools such as Google Search Console, Google Analytics, SEMrush, and AnswerThePublic.
Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.
What will we cover?
• How search engines work • How to optimise your website design to be search engine friendly • How to use the find and use the right keywords • The basics of search engine copywriting.
What will I achieve? By the end of this course you should be able to...
• Recognise good practice in web page design • Use keywords effectively in website copy • Be able to optimise your website design to be search engine friendly • Have an introductory knowledge of tools such as Google Analytics, Google Search Console and SEMrush.
What level is the course and do I need any particular skills?
You should be computer literate and either have your own website or have responsibility for one. This is an introductory course on search engine optimisation (SEO) and is suitable for those who have little or no previous experience of SEO.
How will I be taught, and will there be any work outside the class?
The class will be taught with a mixture of presentations to the class and practical work.
Are there any other costs? Is there anything I need to bring?
There are no other costs.
When I've finished, what course can I do next?
City Lit offers a variety of progression courses in this subject area. Please click here to view all our courses.
Disclaimer: Use of Third-Party Software This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Kate is an experienced digital marketer and UX (user experience) designer, who's worked in Australia, Hong Kong, and the UK. She's spent much of her career in large tech and telecommunications firms, working with the human end of cutting edge technologies. She has a Masters degree in UX Design from the University of Technology, Sydney and was trained by IBM in enterprise design thinking, Agile project management, Agile for marketing and Agile for AI projects. She's taught at the University of Hong Kong, and for Surf Lifesaving Australia - and suggests not getting bitten by a blue-ringed octopus.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/search-engine-optimisation-seo178313Search engine optimisation (SEO)https://www.citylit.ac.uk/media/catalog/product/s/e/search-engine-optimisation-_seo_-cse06-1024.jpg179179GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Courses/Business, marketing & technology/Business & marketing/Digital marketing/Courses/vm/Skills for Work - Online Employability Courses/Courses/vm/Courses to boost your CV/Courses/Online courses228512111229140617911913173112285121112291653<p>Want your website to rank higher on Google, and show up in ChatGPT’s answers? Discover the fundamentals of Search Engine Optimisation, and learn how to structure your site and craft compelling website copy to maximise your visibility online</p> <div data-content-type="html" data-appearance="default" data-element="main">You will learn the basics of ethical optimisation and how to set up site structure and web copy for optimum search engine coverage. <br />
<br />
This is a live online course. You will need:<br />
- Internet connection. The classes work best with Chrome.<br />
- A computer with microphone and camera.<br />
- Earphones/headphones/speakers.<br />
We will contact you with joining instructions before your course starts.</div>253043741Search engine optimisation (SEO)179179https://www.citylit.ac.uk/media/catalog/product/s/e/search-engine-optimisation-_seo_-cse06-1024_41.jpgInStockEveningWedOnlineAvailable courses1 to 4 weeksWeekday2027-01-20T00:00:00+00:00BeginnersJan 2027Business, marketing & technologyCSE06179179Search engine optimisation (SEO)143116179Kate Scottsearch-engine-optimisation-seo/cse06-2627<p>Want your website to rank higher on Google, and show up in ChatGPT’s answers? Discover the fundamentals of Search Engine Optimisation, and learn how to structure your site and craft compelling website copy to maximise your visibility online</p>0000-Available|2027-01-20 00:00:00<p>You will learn the basics of organic search optimisation and how to set up site structure and web copy for optimum search engine coverage with the support of tools such as Google Search Console, Google Analytics, SEMrush, and AnswerThePublic.</p><p>Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.<br> </p><p>Want your website to rank higher on Google, and show up in ChatGPT’s answers? Discover the fundamentals of Search Engine Optimisation, and learn how to structure your site and craft compelling website copy to maximise your visibility online</p><p>• How search engines work<br>• How to optimise your website design to be search engine friendly<br>• How to use the find and use the right keywords<br>• The basics of search engine copywriting.</p><p>• Recognise good practice in web page design<br>• Use keywords effectively in website copy<br>• Be able to optimise your website design to be search engine friendly<br>• Have an introductory knowledge of tools such as Google Analytics, Google Search Console and SEMrush.</p><p>You should be computer literate and either have your own website or have responsibility for one. This is an introductory course on search engine optimisation (SEO) and is suitable for those who have little or no previous experience of SEO.</p>The class will be taught with a mixture of presentations to the class and practical work.There are no other costs.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our courses.</p><p><br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingvirtual143179116CSE06NONEWed20/01/27 - 27/01/2718:00 - 21:0018:0021:002 sessions (over 2 weeks)21 to 4 weeksWeekdayOnlineOnlineKate ScottBeginnersAvailable courses2027-01-20T00:00:00+00:00EveningJan 2027Business, marketing & technology179179Search engine optimisation (SEO)search-engine-optimisation-seo/cse06-2627<p>Want your website to rank higher on Google, and show up in ChatGPT’s answers? Discover the fundamentals of Search Engine Optimisation, and learn how to structure your site and craft compelling website copy to maximise your visibility online</p>0000-Available|2027-01-20 00:00:00<p>You will learn the basics of organic search optimisation and how to set up site structure and web copy for optimum search engine coverage with the support of tools such as Google Search Console, Google Analytics, SEMrush, and AnswerThePublic.</p><p>Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.<br> </p><p>Want your website to rank higher on Google, and show up in ChatGPT’s answers? Discover the fundamentals of Search Engine Optimisation, and learn how to structure your site and craft compelling website copy to maximise your visibility online</p><p>• How search engines work<br>• How to optimise your website design to be search engine friendly<br>• How to use the find and use the right keywords<br>• The basics of search engine copywriting.</p><p>• Recognise good practice in web page design<br>• Use keywords effectively in website copy<br>• Be able to optimise your website design to be search engine friendly<br>• Have an introductory knowledge of tools such as Google Analytics, Google Search Console and SEMrush.</p><p>You should be computer literate and either have your own website or have responsibility for one. This is an introductory course on search engine optimisation (SEO) and is suitable for those who have little or no previous experience of SEO.</p>The class will be taught with a mixture of presentations to the class and practical work.There are no other costs.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our courses.</p><p><br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingconfigurable
