Search engine optimisation (SEO)
Time: 18:00 - 21:00
basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
Course Code: CSE01
Duration: 2 sessions (over 2 weeks)
What is the course about?
You will learn the basics of ethical optimisation and how to set up site structure and web copy for optimum search engine coverage.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
We will contact you with joining instructions before your course starts.
What will we cover?
• How search engines work
• How to optimise your website design to be search engine friendly
• How to use the right keywords
• The basics of search engine copywriting.
What will I achieve?
By the end of this course you should be able to...
• Recognise good practice in web page design
• Use keywords effectively in website copy
• Be able to optimise your website design to be search engine friendly
• Identify free tools that are available to help you.
What level is the course and do I need any particular skills?
You should be computer literate and either have your own website or have responsibility for one. This is an introductory course on search engine optimisation (SEO) and is suitable for those who have little or no previous
experience of SEO.
How will I be taught, and will there be any work outside the class?
The class will be taught with a mixture of presentations to the class and practical work.
Are there any other costs? Is there anything I need to bring?
There are no other costs.
When I've finished, what course can I do next?
Google Analytics: introduction, City Lit Pro: search engine marketing, City Lit Pro: implementing a content strategy, Google AdWords: introduction, City Lit Pro: Introduction to Mobile Marketing Strategy, City Lit Pro: introduction to conversion rate Optimisation, City Lit Pro: Introduction to marketing metrics and ROI and City Lit Pro: start a career in digital marketing.
Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.