Social media content strategy
Time: 14:00 - 17:00
Location: KS - Keeley Street
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
What is the course about?
The course will focus on content marketing, writing a social media strategy, creating content for social media that will benefit your business. It’s not enough to just open a social media account, you must populate it with content that is relevant to your audience. This course will help you improve what you put on social media. If you already use LinkedIn, Facebook, Twitter, or Instagram for business, this class will help you answer the question “What should I post on my social media?”.
What will we cover?
• Social Media Marketing
• Content Marketing
• Curation: Writing content for social media
• Social Media Strategy Planning.
What will I achieve?
By the end of this course you should be able to...
• Write a social media strategy for your business for one year
• Create social media content to post to LinkedIn, Facebook, Twitter or Instagram
• Recognise opportunities for gaining reach on social media with good content and hashtags.
What level is the course and do I need any particular skills?
Students taking this class need to arrive with a comfortable, working knowledge of how to use LinkedIn, Facebook, Twitter and Instagram. (perhaps having taken our course Social media for business previously) This class will focus on writing content for social media and where/when to post. Students who do not have social media accounts set up or have not used social media before may find this class more advanced.
How will I be taught, and will there be any work outside the class?
Part of the course will be delivered in lecture,offering a theoretical background to content and social media marketing.We will look at case studies and examples of good content marketing and work in groups on exercises to help write content.Then,we focus on the individual’s business by creating a social media strategy and examples of content that can be placed on social media.We will discuss when and where to post the content,how to incorporate trends or popular hashtags. Students MUST bring with them their social media account log ins and be comfortable with logging into their social media account for hands on elements of the course.(There will not be time in class to teach how to open a social media account from scratch).
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s). If you don’t have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.
When I've finished, what course can I do next?
Other social media related courses such as Social media for business: introduction, LinkedIn: a detailed introduction, Instagram for business: introduction, Blogging: write your own blog using WordPress, Video blogging with YouTube, Facebook for business, Social media for business: intermediate, Social media apps, tips and tricks.
Amber moved to London from Texas in 2001 to complete her MBA in International Marketing. As an Account Director for a student marketing agency, she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.