The design brief

Course Dates: 04/02/25
Time: 10:00 - 16:00
Location: Keeley Street
Tutors: 
This workshop provides a forum for exploring and discussing the process (and sometimes challenges) of working with clients over a commercial design brief or commission. While some design briefs are relatively straightforward, and perhaps require a simple rendering of the client's vision, at other times the client can be unsure of what they actually want, and it can be a frustrating, uncertain and time-consuming process for the designer to identify and produce a solution to what is, sometimes, a poorly-defined question. Referring to real-life examples and case-studies, this workshop will take learners through the process of making a pitch, deconstructing a brief to be certain of what the client wants and needs (and whether these are same thing), presenting proposals, and working within time, resource and financial constraints. These are invaluable skills for the design professional that are equally applicable, for the student, to project briefs and coursework.
For this workshop, you will need to have access to A3 or A4 plain paper, and a range of coloured marker pens, as well as a notebook. Basic materials will be provided, but you are welcome to bring and use your own as well.
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SKU
220579
Full fee £79.00 Senior fee £79.00 Concession £79.00

The design brief
  • Course Code: VPP3500
  • Dates: 04/02/25 - 04/02/25
  • Time: 10:00 - 16:00
  • Taught: Tue, Daytime
  • Duration: 1 session
  • Location: Keeley Street
  • Tutor: Andrew McCarten

Course Code: VPP3500

Tue, day, 04 Feb - 04 Feb '25

Duration: 1 session

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

Our professional practice suite is a set of one-day workshops that you can pick and mix to design your own modular course, to learn core skills and knowledge essential to the professional creative practitioner in craft, design or fine art. Whether you require expert technical knowledge, deeper critical and contextual understanding, or need to know how to go about setting yourself up as an independent professional, these workshops will allow you to build your own modular course of study to ensure you develop the skills you need.

What will we cover?

By definition, each workshop is different, but every one of them is designed to enable you to develop knowledge and skills that – whether directly related to your subject or not – will enhance your professionalism and understanding of the context in which you make your work. Content ranges from technical skills to promoting your work, from collaboration to critical understanding.

What will I achieve?
By the end of this course you should be able to...

Obviously, while this depends on the workshop you take part in, the primary purpose of all of them is to build confidence and expertise, so that you are better able to pursue your professional/creative aims and aspirations independently and more effectively, and to know what you are doing. To that end, each workshop has a relatively narrow focus to ensure that you get what you need out of it, as set out in the intro paragraph above.

What level is the course and do I need any particular skills?

No prior knowledge or experience is necessary to take part in any professional practice workshop, however, the expectation is that you will be participating in order to strengthen your understanding of a particular aspect of practice, or a subject related to your work, to acquire underpinning technical knowledge, to discuss or consider alternative creative practices, or to engage in communities or networks of practice with your peers.

How will I be taught, and will there be any work outside the class?

Again, every workshop is slightly different, and the teaching will reflect the subject or the focus of the session: technical sessions might consist of instruction and/or troubleshooting, while workshops focusing on interpretation, writing or collaboration are likely to involve more discussion and reflection of individual and shared experience. Generally speaking, however, as these are not beginners courses, most of them do not feature introductions to techniques or processes, unless specified.

Are there any other costs? Is there anything I need to bring?

Other than basic stationery for making notes (or if the workshop is being delivered online, a computer or tablet and an internet connection), nothing else will be required, unless it is explicitly mentioned in the introduction.

When I've finished, what course can I do next?

Advanced art and design professional practice modules are designed to support your creative practice: you can do one, many, or all of them, depending on what you need at the time. There is no set order, and there are no entry requirements. If you see a workshop that provides the professional skills or knowledge that you need, just sign up!

Andrew McCarten

Andy McCarten is a graphic design consultant and lecturer with over thirty years of commercial and academic experience in creating and leading national and international design projects for clients in TV, retail, manufacturing, finance and banking, across Europe and beyond. Andrew has worked with commercial clients including KLM, London Underground, Narvesen, TV2 Norway, BBC, BAA Heathrow, American Express. Having overseen the production of many print and electronic communications, in the commercial arena and within education, including a previous post at Ravensbourne University College for the art and design foundation course. The foundation course has creative idea generating and making at the core of the education process. He is currently developing courses with CityLit for the Advanced Visual Communications area. 'My motivation is to ensure my students get to fully realise their abilities and talents, to succeed in life.' Andrew is a Fellow of the Higher Education Academy, and member of the Typographic Circle. www.amdesigndesk.com www.linkedin.com/in/andrewmccarten

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.