In a world where, over recent years, social media drives everyone to increase their number of ‘friends’ and ‘likes’ it is surprising to see that the power of professional networking has not increased. Whilst networking is like collecting friends on social media sites, however it is in itself an art that can open your social network and even career opportunities. It blends the professional with the personal and can provide opportunities you didn’t imagine.
What is professional networking?
At its core, professional networking (sometimes called career networking) is the art of building and nurturing professional relationships. The key here is that it can often be mutually beneficial which can include exchanging of ideas, information, and support between individuals with shared professional interests or goals.
Many people are not comfortable with the idea; however, it is best to see it as expanding your pool on contacts and connections to learn more about something you have an interest in or expanding the information you have.
Why build a professional network?
The key is quality over quantity - networking is not about sending out as many emails or connections on LinkedIn as you can. You must remember that networking is not merely a means to an end; it’s an ongoing process which takes time and energy but if done right can be rewarding in many ways!
Career networking can pave the way for opportunities that go beyond the traditional job search.
Five reasons to embrace networking
Opening potential opportunities
Many job openings are known about before they are advertised. Networking can provide insider information and lead to opportunities that are otherwise inaccessible.
Access to insight and knowledge
Meeting and listening to peers and leaders in your field can offer valuable insights into industry trends and best practices.
Increase your own visibility
Being active in professional circles can raise your profile and make you more recognisable to potential employers or connections.
Exchange of knowledge
Networking allows for the sharing of knowledge and experiences, contributing to your professional growth and learning. Remember networking is not about what you can ‘get’ from someone but building a community around you that you can access in the future.
Support
An inner network can act as a support system, offering advice, mentorship, and encouragement throughout your career journey. Often people who have been on the career path you want to be on are happy to share experiences and guidance or even mentorship.
If you are new to professional networking or looking to expand your existing network, it can be daunting. Your approach is really important – remember people will want to know why someone wants to connect.
Try not to approach it in terms of getting a reward – show interest in the person rather that what you can get from it. Look to make interactions relevant, short and curious and importantly don’t worry if people don’t connect you will not network with everyone you contact.
Five steps to starting to network
Start with who you know
It sounds simple but think about your existing connections—friends, family, colleagues— these are the foundation of your network. Look at what works in these connections and what you can learn in forming new ones. Don’t be afraid to reach out to them, express what you want to do and ask for guidance and introductions to others that they feel would be helpful.
Be open to new connections:
Attend events linked to your interest, join professional associations, and participate in online forums – LinkedIn have a host of these. Every new person you meet could be a door to new possibilities.
Offer value
Remember networking is reciprocal. If you want people to help you, you need to be ready to offer help, share your expertise, or provide a listening ear. It’s about building relationships, not just collecting contacts.
Follow up
We all know from personal experience there is nothing worse than helping and then being ghosted! After meeting someone new, follow up with a message expressing your appreciation for their time and reiterating your interest in staying connected.
Maintain your network
This is the piece that takes the most time – look to keep in touch with your contacts – you can do this by sharing updates, congratulate them on achievements, and reach out with relevant information or opportunities.
Networking in the digital age
The digital world has expanded the horizons of networking. Platforms like LinkedIn allow you to connect with professionals globally. However, the essence of networking remains the same—building genuine relationships.
So, whether it’s a virtual coffee chat or an in-person conference, approach each interaction with authenticity and a spirit of collaboration.
Career networking is an art that requires patience, persistence, and a genuine interest in others. By investing time in building meaningful connections, you’re not just opening doors for yourself; you’re also contributing to a community who can support each other in achieving their goals.
So go ahead, network with purpose, and watch as your career path unfolds in directions you never imagined.
Happy networking!
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