Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our business and marketing courses below and enrol today!

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  1. Instagram for business: intermediate
    Course start date:  Tue 13 Sep 2022 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Amber Raney-Kincade
    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.
    Full fee £49.00 Senior fee £39.00 Concession £32.00
    Rating:
    90% of 100
  2. Podcasting: introduction
    Course start date:  Tue 13 Sep 2022 (and 6 other dates)

    Location on this date:  Keeley Street (other locations are available)

    Tutors:  Amber Raney-Kincade
    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.
    Full fee £129.00 Senior fee £103.00 Concession £84.00
    Rating:
    90% of 100
  3. Instagram for business: introduction
    Course start date:  Thu 15 Sep 2022 (and 1 other date)

    Location on this date:  Keeley Street (other locations are available)

    Tutors:  Amber Raney-Kincade
    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  4. LinkedIn: a detailed introduction
    Weekend
    Course start date:  Sat 17 Sep 2022 (and 1 other date)

    Location on this date:  Keeley Street (other locations are available)

    Tutors:  Manideepa Paul
    In this longer, in-depth course, take a look at the crucial features to get started on building your network with LinkedIn.
    Full fee £79.00 Senior fee £63.00 Concession £51.00
    Rating:
    100% of 100
  5. Publish your first book online
    ONLINE, Weekend
    Course start date:  Sat 17 Sep 2022

    Location on this date:  Online

    Tutors:  Christine Robertson
    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing



    Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    100% of 100
  6. Developing a successful business plan
    Course start date:  Mon 19 Sep 2022

    Location on this date:  Dual Mode (Online or In Person)

    Tutors:  Andrea Marzano
    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £58.00
  7. Advanced business writing
    Evening
    Course start date:  Mon 19 Sep 2022 (and 2 other dates)

    Location on this date:  Keeley Street

    Tutors:  Sofia Husain
    Masterclass sessions packed with ways to develop an advanced skillset, to write persuasive and informative emails, reports and proposals. Learn about the elements of language, style and structure that you need to write to a sophisticated level in the workplace.
    Full fee £139.00 Senior fee £139.00 Concession £70.00
  8. Copywriting
    Evening, ONLINE
    Course start date:  Wed 21 Sep 2022 (and 2 other dates)

    Location on this date:  Online

    Tutors:  Rosie Fiore
    On this practical course, you’ll learn the skills you need to create great copy and content for websites, social media and print.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £249.00 Senior fee £249.00 Concession £125.00
    Rating:
    80% of 100
  9. Public speaking: intensive
    Evening
    Course start date:  Thu 22 Sep 2022 (and 4 other dates)

    Location on this date:  Online (other locations are available)

    Tutors:  Allis Moss
    Whatever your reasons for speaking publicly, allay your fears in this intensive online course by learning techniques for formal and impromptu speeches, introductions, discussion leading and public questioning, and boost your general confidence at the same time.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £139.00
    Rating:
    93% of 100
  10. Self-presentation skills for business people
    Weekend
    Course start date:  Sat 24 Sep 2022

    Location on this date:  Keeley Street

    Tutors:  Nikki Kelly, Lloyd Wylde
    Develop your effectiveness as a communicator on this fun but intensive Saturday workshop, delivered in the college. You'll learn powerful self- presentation techniques and life skills from a Voice specialist and Body Language expert.Chiefly aimed at business people but all are welcome.
    Full fee £149.00 Senior fee £149.00 Concession £149.00
    Rating:
    100% of 100
  11. Search engine optimisation (SEO)
    ONLINE, Weekend
    Course start date:  Sat 24 Sep 2022

    Location on this date:  Online

    Tutors:  Salvatore Maiorano
    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the



    basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
    Rating:
    100% of 100
  12. Social media introduction: stage 1
    Course start date:  Mon 26 Sep 2022

    Location on this date:  Keeley Street

    Tutors:  Amber Raney-Kincade
    This practical course is aimed at beginners who are looking to develop their social media skills for personal use or to promote their business. Learn how social media can be used to communicate with your target audience.
    Full fee £79.00 Senior fee £63.00 Concession £51.00
  13. Google AdWords: introduction
    Course start date:  Fri 30 Sep 2022

    Location on this date:  Keeley Street

    Tutors:  Julian Holden
    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  14. Blogging: write your own blog using WordPress
    Weekend
    Course start date:  Sun 2 Oct 2022 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Swati Pandit
    Learn to create your own blog with this beginner’s course using WordPress and raise your online profile.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  15. City Lit Pro: start a career in digital marketing
    ONLINE, Weekend
    Course start date:  Sun 2 Oct 2022

    Location on this date:  Online

    Tutors:  Salvatore Maiorano
    This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO. City Lit Pro courses provide accelerated learning for busy people who need specific skills for the workplace.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £499.00 Senior fee £399.00 Concession £324.00
    Rating:
    95% of 100

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