Business & marketing
Thinking about starting your own business? Need to understand the basics of economics and balancing the books? Want to improve your employability? Our range of professional courses can help you get your start-up off the ground, improve your job-hunting prospects, and help you learn or develop new skills.
Business & marketing highlights
Buying and selling online
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Online marketing: a detailed introduction
Course Date: Fri 27 Apr 2018 (and 1 other date)
Location on this date: KS - Keeley StreetA popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.Full fee: £229.00Senior fee: £183.00Concession: £115.00 -
Find your manager voice
Course Date: Sat 5 May 2018
Location on this date: KS - Keeley StreetAre you an executive, senior manager or line manager? Improve the way you communicate with your staff through appropriate and structured vocal exercises and develop your practice.Full fee: £119.00Senior fee: £119.00Concession: £73.00 -
Google Analytics: introduction
Course Date: Sun 13 May 2018
Location on this date: KS - Keeley StreetGet started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.Full fee: £89.00Senior fee: £71.00Concession: £45.00 -
Introduction to Sage Accounts
Course Date: Sun 13 May 2018
Location on this date: KS - Keeley StreetAn introduction to Sage computerised accounts program and its basic features, from the very beginning of setting up a new company.Full fee: £159.00Senior fee: £127.00Concession: £80.00 -
Introduction to affiliate marketing
Course Date: Sat 19 May 2018
Location on this date: KS - Keeley StreetLearn to create an affiliate marketing strategy for your business. Start making money from your website and enhance your business's reputation.Full fee: £99.00Senior fee: £79.00Concession: £50.00 -
Introduction to strategy
Course Date: Sun 20 May 2018
Location on this date: KS - Keeley StreetBuild your career confidence by learning basic strategic management practices and procedures that will help you implement your company’s strategic plans.Full fee: £89.00Senior fee: £71.00Concession: £45.00 -
Brand identity
Course Date: Mon 21 May 2018
Location on this date: KS - Keeley StreetEvery successful business or product has a clear visual identity that is present in all aspects of the marketing mix. In this course you will understand the process of create a strong, clear and consistent visual brand identity that goes well beyond designing a logo.Full fee: £79.00Senior fee: £63.00Concession: £40.00 -
Vocal skills for business
Course Date: Fri 25 May 2018
Location on this date: KS - Keeley StreetHow well would you survive in the Dragons’ Den? Do your presentations let you down? Practise the vocal skills you need to achieve success in the workplace.Full fee: £199.00Senior fee: £199.00Concession: £199.00 -
Introduction to business accounting
Course Date: Fri 25 May 2018
Location on this date: KS - Keeley StreetLearn about accounting topics such as balance sheets, profit and loss statements, accounting technology and accounting principles.Full fee: £189.00Senior fee: £151.00Concession: £95.00 -
Public speaking: intensive
Course Date: Sat 26 May 2018
Location on this date: KS - Keeley StreetAllay any fears of speaking in public on this intensive course. Learn techniques and develop skills for formal and impromptu speeches and all other public speaking situations. Please note: this course is non-transferable or refundable.Full fee: £119.00Senior fee: £119.00Concession: £73.00 -
Google Adwords: introduction
Course Date: Sat 26 May 2018
Location on this date: KS - Keeley StreetLearn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.Full fee: £89.00Senior fee: £71.00Concession: £45.00 -
Introduction to Sage Payroll
Course Date: Sun 27 May 2018
Location on this date: KS - Keeley StreetIdeal if you want to know how to work with Sage Payroll software and how tax and national insurance contribution is calculated for weekly and monthly paid employees.Full fee: £159.00Senior fee: £127.00Concession: £80.00 -
Developing a marketing strategy
Course Date: Tue 29 May 2018
Location on this date: KS - Keeley StreetA marketing plan is the road map for companies to develop products, identify their audience, set prices and develop a brand. It also defines the marketing channels through which to communicate its strategy and the distribution channels for selling the product.Full fee: £79.00Senior fee: £63.00 -
Instagram: a short introduction
Course Date: Wed 30 May 2018
Location on this date: KS - Keeley StreetLearn the basics of Instagram and start interacting with others using this popular social media platform.Full fee: £39.00Senior fee: £31.00Concession: £20.00 -
Storytelling for business and pleasure 2
Course Date: Thu 31 May 2018
Location on this date: KS - Keeley StreetIn this improvers' course, discover further how telling stories can motivate and communicate in the workplace, allowing your imagination free range, connecting your voice to your body and using legends to express yourself in an organic and interesting way. The ancient art of listening to, sharing and telling stories is as relevant to the business world as to social interaction. Please note: this course is non-transferable or refundable.Full fee: £69.00Senior fee: £69.00Concession: £42.00