Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Podcasting: introduction
    Evening
    Course Date:  Tue 25 May 2021 (and 3 other dates)

    Location on this date:  Online

    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    90% of 100
  2. Going freelance: setting up as a sole trader
    Evening
    Course Date:  Tue 25 May 2021

    Location on this date:  Online

    An overview of the various steps to consider when setting up as a sole trader.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £119.00 Senior fee £95.00 Concession £60.00
  3. Social media introduction: stage 1
    Course Date:  Thu 27 May 2021

    Location on this date:  Online

    This practical course is aimed at beginners who are looking to develop their social media skills for personal use or to promote their business. Learn how social media can be used to communicate with your target audience.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  4. Social media for visual artists: promote and network
    Evening
    Course Date:  Tue 1 Jun 2021

    Location on this date:  Online

    Develop your social media skills in this engaging session. Learn how to grow your business network and promote yourself positively.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  5. Instagram for business: intermediate
    Evening
    Course Date:  Tue 1 Jun 2021 (and 1 other date)

    Location on this date:  Online

    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    93% of 100
  6. Google AdWords: introduction
    Evening
    Course Date:  Wed 2 Jun 2021

    Location on this date:  Online

    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  7. Communicate with confidence through voice and body language
    Course Date:  Wed 2 Jun 2021 (and 2 other dates)

    Location on this date:  Online

    Discover how to enhance your vocal and physical impact and presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills include establishing rapport, assertive posture and gesture, vocal energy, projecting an effective personal style, sensitive listening and communicating with care and conviction.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £79.00
    Rating:
    95% of 100
  8. Presenting on the spot
    Evening
    Course Date:  Wed 2 Jun 2021 (and 1 other date)

    Location on this date:  Online

    Learn key vocal techniques and public speaking strategies that will support you when you need to give a memorable impromptu presentation or speech with gravitas and confidence.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £109.00 Senior fee £109.00 Concession £66.00
    Rating:
    87% of 100
  9. Using hashtags effectively
    Evening
    Course Date:  Thu 3 Jun 2021

    Location on this date:  Online

    Hashtags are used on social media across many platforms, including Twitter and Instagram. This class is devoted to understanding hashtags and how to use them properly and effectively on social platforms. What is a hashtag, how do you create and track one, and how do you pick the right hashtag for your social media content.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    60% of 100
  10. Introduction to business accounting
    Evening
    Course Date:  Fri 4 Jun 2021 (and 1 other date)

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
  11. Self-presentation skills for business people
    Weekend
    Course Date:  Sat 5 Jun 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    Develop your effectiveness as a communicator on this fun but intensive Saturday workshop. You'll learn powerful self- presentation techniques and life skills from a Voice specialist and Body Language expert.

    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £149.00 Senior fee £149.00 Concession £149.00
    Rating:
    100% of 100
  12. Presenting on the spot: advanced
    Evening
    Course Date:  Mon 7 Jun 2021

    Location on this date:  Online

    To gain greater credibility through improving your communication skills and confidently achieving a public presentation with very little time to prepare.

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £79.00
    Rating:
    80% of 100
  13. Developing a successful business plan
    Evening
    Course Date:  Mon 7 Jun 2021 (and 1 other date)

    Location on this date:  Online

    Whether you want to start-up a business or expand one that you are already running, this course will give you the skills to prepare a compelling and practical business plan to achieve your goals.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  14. Social media manager skills: intermediate
    Evening
    Course Date:  Wed 9 Jun 2021

    Location on this date:  Online

    This practical course is aimed at beginners who are looking to build on their social media skills to manage someone else’s social media account.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  15. Creating your own Portfolio Career
    Course Date:  Wed 9 Jun 2021

    Location on this date:  Online

    The impact of the Covid pandemic has resulted in many people having to rethink the way they work. In this climate the Portfolio Career has emerged as one of the fastest growing work models in the UK, providing not only the financial security of multiple income streams but enabling people to experiment with self-employment in a low risk way, as well as give expression to their diverse interests and talents.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00

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