Digital Marketing Courses - Online

Thinking about changing career, growing your business, or looking to improve your marketing skills? City Lit has digital marketing courses that are designed to help you improve your digital skills and meet your marketing goals.

Our digital marketing courses will teach you all the marketing techniques and tools needed to help you reach your potential customers. City Lit short courses can help you achieve your goals whether it’s through search engine optimisation (SEO), search engine marketing, or Conversion rate optimisation (CRO).
We'll also teach you how to set your own marketing metrics, understand the difference between KPI's and ROI, as well as collecting analysing customer data with Google Analytics and AdWords.

We can help you learn how to build content and marketing strategies for all your channels including social media, email, content, and search engine marketing.

Our tutors are highly qualified industry professionals with a record of accomplishments including creating successful startups with £55m+ exits and published authors. Some of our tutors are also experienced lecturers at UK colleges and higher education institutions.

Each part-time online course is flexible and available in daytime, evening and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our Digital Marketing Courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our digital marketing courses below and enrol today!

  1. City Lit Pro: introduction to Mobile Marketing Strategy

    Course Date: Fri 26 Feb 2021
    Location on this date: Online
    Mobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

  2. Instagram for business: introduction

    Course Date: Thu 4 Mar 2021 (and 1 other date)
    Location on this date: Online
    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  3. City Lit Pro: implementing a content strategy

    Weekend
    Course Date: Sat 6 Mar 2021
    Location on this date: Online
    This hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

  4. Introduction to social media data analytics

    Evening
    Course Date: Wed 10 Mar 2021
    Location on this date: Online
    Learn how recognise, analyse, present and use data on the social media channels most commonly used by organisations.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £229.00
    Senior fee: £183.00
    Concession: £115.00

  5. Online marketing: a detailed introduction

    Evening
    Course Date: Thu 11 Mar 2021 (and 2 other dates)
    Location on this date: Online
    A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £229.00
    Senior fee: £183.00
    Concession: £115.00

  6. City Lit Pro: introduction to conversion rate Optimisation

    Course Date: Thu 25 Mar 2021
    Location on this date: Online
    Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

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