Digital Marketing Courses Online & in London
Are you thinking about changing career, growing your business or looking to upskill your marketing techniques to be in line with your company’s digital marketing department? Our portfolio of digital marketing courses will teach you all the marketing techniques and tools needed to help you reach your potential customers including search engine optimisation (SEO) and search engine marketing, Google Analytics and AdWords, Conversion rate optimisation (CRO), marketing metrics and ROI, content strategy and mobile marketing strategy, social media, email marketing and more.
Our tutors are highly qualified industry-based professionals with a record of accomplishment in delivering these subjects in many colleges and higher education institutions.
Learning with us is flexible, with part-time courses available online in daytime, evening and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.
Browse our digital marketing courses below and enrol today!
- Google AdWords: introductionCourse start date: Sat 2 Oct 2021
Location on this date: Online
Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £99.00 Senior fee £79.00 Concession £50.00 - City Lit Pro: introduction to conversion rate OptimisationCourse start date: Sun 10 Oct 2021
Location on this date: KS - Keeley Street
Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City LitFull fee £129.00 Senior fee £103.00 Concession £65.00 - Online marketing: a detailed introductionCourse start date: Wed 27 Oct 2021
Location on this date: Online
A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £199.00 Senior fee £159.00 Concession £100.00 - Introduction to social media data analyticsCourse start date: Sat 6 Nov 2021
Location on this date: Online
Learn how recognise, analyse, present and use data on the social media channels most commonly used by organisations.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £159.00 Senior fee £127.00 Concession £80.00 - City Lit Pro: start a career in digital marketingCourse start date: Sun 14 Nov 2021 (and 1 other date)
Location on this date: Online
This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO. City Lit Pro courses provide accelerated learning for busy people who need specific skills for the workplace.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £499.00 Senior fee £399.00 Concession £250.00 - Search engine optimisation (SEO)Course start date: Mon 15 Nov 2021
Location on this date: Online
Would you like your website to appear higher up in search results, in Google or other search engines? Learn the
basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £99.00 Senior fee £79.00 Concession £50.00 - City Lit Pro: search engine marketingCourse start date: Sat 27 Nov 2021
Location on this date: Online
Search engine marketing (SEM) grow year on year, so it’s key to manage the planning, management and execution of such a successful channel.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee £129.00 Senior fee £103.00 Concession £65.00
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