Digital Marketing Courses Online & in London

Are you thinking about changing career, growing your business or looking to upskill your marketing techniques to be in line with your company’s digital marketing department? Our portfolio of digital marketing courses will teach you all the marketing techniques and tools needed to help you reach your potential customers including search engine optimisation (SEO) and search engine marketing, Google Analytics and AdWords, Conversion rate optimisation (CRO), marketing metrics and ROI, content strategy and mobile marketing strategy, social media, email marketing and more.

Our tutors are highly qualified industry-based professionals with a record of accomplishment in delivering these subjects in many colleges and higher education institutions.

Learning with us is flexible, with part-time courses available online in daytime, evening and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our digital marketing courses below and enrol today!

11 Items

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  1. Google Analytics: introduction
    Evening
    Course Date:  Mon 10 May 2021 (and 1 other date)

    Location on this date:  Online

    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
    Rating:
    100% of 100
  2. Online marketing: a short introduction
    Evening
    Course Date:  Mon 17 May 2021 (and 1 other date)

    Location on this date:  Online

    A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
    Rating:
    100% of 100
  3. Google AdWords: introduction
    Evening
    Course Date:  Wed 2 Jun 2021

    Location on this date:  Online

    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  4. City Lit Pro: start a career in digital marketing
    Evening
    Course Date:  Tue 15 Jun 2021 (and 1 other date)

    Location on this date:  Online

    This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO. City Lit Pro courses provide accelerated learning for busy people who need specific skills for the workplace.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £499.00 Senior fee £399.00 Concession £250.00
    Rating:
    100% of 100
  5. Online marketing: a detailed introduction
    Course Date:  Thu 17 Jun 2021 (and 1 other date)

    Location on this date:  Online

    A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    94% of 100
  6. Search engine optimisation (SEO)
    Course Date:  Fri 18 Jun 2021 (and 2 other dates)

    Location on this date:  Online

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  7. City Lit Pro: search engine marketing
    Evening
    Course Date:  Wed 23 Jun 2021

    Location on this date:  Online

    Search engine marketing (SEM) grow year on year, so it’s key to manage the planning, management and execution of such a successful channel.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    100% of 100
  8. Introduction to email marketing with MailChimp
    Course Date:  Fri 25 Jun 2021 (and 2 other dates)

    Location on this date:  Online

    Learn to use the power of email to communicate with your customers and prospects, with this popular email platform.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
  9. City Lit Pro: introduction to Mobile Marketing Strategy
    Course Date:  Fri 2 Jul 2021

    Location on this date:  Online

    Mobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £65.00
    Rating:
    80% of 100
  10. City Lit Pro: introduction to conversion rate Optimisation
    Course Date:  Fri 16 Jul 2021

    Location on this date:  Online

    Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £129.00 Concession £65.00
    Rating:
    100% of 100
  11. Introduction to social media data analytics
    Weekend
    Course Date:  Sat 31 Jul 2021 (and 1 other date)

    Location on this date:  Online

    Learn how recognise, analyse, present and use data on the social media channels most commonly used by organisations.

    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £159.00 Senior fee £127.00 Concession £80.00

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