Online Digital Marketing Courses

Are you thinking about changing career, growing your business, or looking to upskill your marketing techniques to be in line with your company’s digital marketing department?

Our portfolio of digital marketing courses will teach you all the marketing techniques and tools needed to help you reach your potential customers including search engine optimisation (SEO) and search engine marketing, Google Analytics (G4) and AdWords, Conversion rate optimisation (CRO), marketing metrics and ROI, content strategy and mobile marketing strategy, social media, email marketing and more.

Our tutors are highly qualified industry-based professionals with a record of accomplishment in delivering these subjects in many colleges and higher education institutions.

Learning with us is flexible, with part-time courses available online, in person or hybrid in daytime, evening and weekend formats.  For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our digital marketing courses below and enrol today!

FEATURED FREE COURSE

FEATURED COURSES

Level 3 Certificate in Social Media for E-Commerce

Accredited by Gateway Qualifications

View details

FEATURED FREE COURSE


Level 3 Certificate in User Experience/User Interface (UX/UI)

Funding Available | Accredited by NCFE

View details

9 Items

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  1. Online marketing: a detailed introduction
    Course start date:  Fri 7 Jun 2024 (and 1 other date)

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Julian Holden
    A popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £229.00 Senior fee £183.00 Concession £149.00
    Rating:
    94% of 100
  2. Google AdWords: introduction
    Weekend
    Course start date:  Sun 9 Jun 2024

    Location on this date:  Keeley Street

    Tutors:  Julian Holden
    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  3. City Lit Pro: start a career in digital marketing
    Last Few Places, Weekend
    Course start date:  Sun 16 Jun 2024 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Kate Scott
    Learn the key skills you need to launch your digital marketing career - this intensive course covers SEO, social media, paid ads, email, and more to set you up for success.
    Full fee £399.00 Senior fee £319.00 Concession £259.00
    Rating:
    96% of 100
  4. Social media for business: introduction
    Course start date:  Thu 27 Jun 2024 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Julian Holden
    This course builds on the topics examined in Online Marketing: a detailed introduction and will provide a more in depth look at the tools and techniques you can use to market your business on the internet.
    Full fee £199.00 Senior fee £159.00 Concession £129.00
    Rating:
    85% of 100
  5. Online marketing: intermediate
    Course start date:  Fri 19 Jul 2024

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Julian Holden
    This course builds on the topics examined in Online Marketing: a detailed introduction and will provide a more in depth look at the tools and techniques you can use to market your business on the internet.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £229.00 Senior fee £183.00 Concession £149.00
  6. City Lit Pro: introduction to Mobile Marketing Strategy
    Weekend
    Course start date:  Sat 20 Jul 2024

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Kate Scott
    Mobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
    Rating:
    90% of 100
  7. Search engine optimisation (SEO)
    Weekend
    Course start date:  Sun 13 Oct 2024

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Kate Scott
    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £84.00
    Rating:
    100% of 100
  8. Introduction to email marketing with MailChimp
    Evening
    Course start date:  Mon 28 Oct 2024

    Location on this date:  Online

    Tutors:  Amber Raney-Kincade
    Learn to use the power of email to communicate with your customers and prospects, with this popular email platform.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £59.00 Senior fee £47.00 Concession £38.00
    Rating:
    100% of 100
  9. Publish your first book online
    Course start date:  Thu 7 Nov 2024

    Location on this date:  Online

    Tutors:  Christine Robertson
    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £249.00 Senior fee £199.00 Concession £162.00
    Rating:
    100% of 100
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