Digital Marketing Courses Online & in London
Are you thinking about changing career, growing your business or looking to upskill your marketing techniques to be in line with your company’s digital marketing department? Our portfolio of digital marketing courses will teach you all the marketing techniques and tools needed to help you reach your potential customers including search engine optimisation (SEO) and search engine marketing, Google Analytics and AdWords, Conversion rate optimisation (CRO), marketing metrics and ROI, content strategy and mobile marketing strategy, social media, email marketing and more.
Our tutors are highly qualified industry-based professionals with a record of accomplishment in delivering these subjects in many colleges and higher education institutions.
Learning with us is flexible, with part-time courses available online in daytime, evening and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.
Browse our digital marketing courses below and enrol today!
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Search engine optimisation (SEO)
Course Date: Tue 29 Sep 2020 (and 1 other date)
Location on this date: OnlineWould you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £129.00Senior fee: £129.00Concession: £129.00 -
Instagram for business: introduction
Course Date: Wed 30 Sep 2020 (and 1 other date)
Location on this date: OnlineLearn how to use Instagram, the visual social media site, to market your business and communicate with your customers.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £99.00Senior fee: £79.00Concession: £60.00 -
Google AdWords: introduction
Course Date: Sat 3 Oct 2020
Location on this date: OnlineLearn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £99.00Senior fee: £99.00Concession: £99.00 -
Google Analytics: introduction
Course Date: Sun 4 Oct 2020
Location on this date: OnlineLearn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £99.00Senior fee: £99.00Concession: £99.00 -
Introduction to email marketing with MailChimp
Course Date: Mon 5 Oct 2020
Location on this date: OnlineLearn to use the power of email to communicate with your customers and prospects, with this popular email platform.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £49.00Senior fee: £39.00Concession: £30.00 -
City Lit Pro: search engine marketing
Course Date: Sat 10 Oct 2020
Location on this date: OnlineSearch engine marketing (SEM) grow year on year, so it’s key to manage the planning, management and execution of such a successful channel.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £149.00Senior fee: £149.00Concession: £149.00 -
Publish your first book online
Course Date: Sat 24 Oct 2020
Location on this date: OnlineLearn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You'll need good internet skills and experience of using Word.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £199.00Senior fee: £159.00Concession: £121.00 -
Introduction to social media data analytics
Course Date: Sat 24 Oct 2020
Location on this date: OnlineLearn how recognise, analyse, present and use data on the social media channels most commonly used by organisations.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £229.00Senior fee: £229.00Concession: £229.00 -
City Lit Pro: introduction to Mobile Marketing Strategy
Course Date: Wed 28 Oct 2020
Location on this date: OnlineMobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £149.00Senior fee: £149.00Concession: £149.00 -
Online marketing: a short introduction
Course Date: Sun 1 Nov 2020
Location on this date: OnlineA popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £99.00Senior fee: £99.00Concession: £99.00 -
City Lit Pro: start a career in digital marketing
Course Date: Thu 5 Nov 2020
Location on this date: OnlineThis course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO. City Lit Pro courses provide accelerated learning for busy people who need specific skills for the workplace.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £549.00Senior fee: £549.00Concession: £549.00 -
City Lit Pro: introduction to conversion rate Optimisation
Course Date: Sat 7 Nov 2020
Location on this date: OnlineLearn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £149.00Senior fee: £149.00Concession: £149.00 -
Online marketing: a detailed introduction
Course Date: Thu 19 Nov 2020 (and 1 other date)
Location on this date: OnlineA popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £229.00Senior fee: £183.00Concession: £140.00 -
City Lit Pro: implementing a content strategy
Course Date: Sat 21 Nov 2020
Location on this date: OnlineThis hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.Full fee: £149.00Senior fee: £149.00Concession: £149.00
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