Online Digital Marketing Courses
Are you thinking about changing career, growing your business, or looking to upskill your marketing techniques to be in line with your company’s digital marketing department?
Our portfolio of digital marketing courses will teach you all the marketing techniques and tools needed to help you reach your potential customers including search engine optimisation (SEO) and search engine marketing, Google Analytics (G4) and AdWords, Conversion rate optimisation (CRO), marketing metrics and ROI, content strategy and mobile marketing strategy, social media, email marketing and more.
Our tutors are highly qualified industry-based professionals with a record of accomplishment in delivering these subjects in many colleges and higher education institutions.
Learning with us is flexible, with part-time courses available online, in person or hybrid in daytime, evening and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.
Browse our digital marketing courses below and enrol today!
- Introduction to email marketing with MailChimp
Course start date: Tue 20 May 2025 (and 1 other date)Location on this date: Online
Tutors: Amber Raney-KincadeLearn to use the power of email to communicate with your customers and prospects, with this popular email platform.Full fee £59.00 Senior fee £47.00 Concession £38.00 - Online marketing: a detailed introduction Course start date: Fri 30 May 2025 (and 1 other date)
Location on this date: Hybrid (choose either online or in-person)
Tutors: Julian HoldenA popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.Full fee £239.00 Senior fee £191.00 Concession £155.00 - City Lit Pro: introduction to Mobile Marketing StrategyCourse start date: Fri 6 Jun 2025
Location on this date: Hybrid (choose either online or in-person)
Tutors: Kate ScottMobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology. - City Lit Pro: start a career in digital marketing Course start date: Sun 8 Jun 2025 (and 1 other date)
Location on this date: Keeley Street
Tutors: Kate ScottLearn the key skills you need to launch your digital marketing career - this intensive course covers SEO, social media, paid ads, email, and more to set you up for success.Full fee £499.00 Senior fee £499.00 Concession £324.00 - Create a Marketing Strategy with AICourse start date: Sat 14 Jun 2025
Location on this date: Hybrid (choose either online or in-person)
Tutors: Kate ScottCreate a marketing strategy with AI tools. This short course will help you build a marketing campaign for your business.Full fee £249.00 Senior fee £199.00 Concession £162.00 - Search engine optimisation (SEO) Course start date: Sun 19 Oct 2025
Location on this date: Keeley Street
Tutors: Kate ScottWould you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage. - Publish your first book onlineCourse start date: Thu 6 Nov 2025
Location on this date: Hybrid (choose either online or in-person)
Tutors: Christine RobertsonLearn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You will need good internet and file management skills and experience of using Microsoft Word.Full fee £269.00 Senior fee £215.00 Concession £175.00
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