Social media for business: introduction

Course Dates: 10/03/21 - 31/03/21
Time: 14:00 - 17:15
Location: Online
Tutors:

This practical course is aimed at beginners who are looking to develop their social media skills for personal use or to promote their business. Learn how social media can be used to communicate with your target audience.

This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.

Description

What is the course about?

This course is aimed at people who want to use social media for personal or business, but classify themselves as beginners. You will learn about social media, why we use it and how it has become the easiest way to communicate with friends or promote a business. We will look at LinkedIn, Facebook, Twitter, and Pinterest. You’ll get opportunities to practice your social media skills during lessons.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• You will learn how to use the major social media services including LinkedIn, Facebook, Twitter, and Pinterest. We will explain the power of social media and how it can be used to help your business or keep in touch with people in your life. It can help benefit your business by tapping into new audiences.
• Create an account with the key social media sites LinkedIn, Facebook, Twitter.
• Become comfortable with the layout of the screens and how to navigate around the site.
• Spend time in class using these three platforms with hands-on activities. We will also discuss Pinterest and how this can be used as further social media for your business.

What will I achieve?
By the end of this course you should be able to...

• Use social media with confidence, appreciate privacy and overcome a fear of social media
• Set up and use a LinkedIn account, a Facebook account and a Twitter account
• Log into your accounts and post information.

What level is the course and do I need any particular skills?

This class is suitable for learners who have never used social media. If you have set up an account but still have never regularly used it, this is the course for you.

How will I be taught, and will there be any work outside the class?

The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout. Each student can use a computer or a laptop (but not mobiles or iPads/tablets) in order to set up their social media accounts.
• Class 1 is an overview of using social media for business and personal
• Class 2 is LinkedIn
• Class 3 is Facebook
• Class 4 is Twitter
• Class 5 is Pinterest.

Are there any other costs? Is there anything I need to bring?

You should have access to your existing social media account(s) with their log in details. If you don’t have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience. Course handouts will be provided by your tutor.

When I've finished, what course can I do next?

Social media for business: intermediate, Social media apps, tips & tricks, Social media content strategy, Instagram for business: introduction, Twitter for business, Facebook for business, LinkedIn: a detailed introduction, Blogging: write your own blog using WordPress, Video blogging with YouTube.

Reviews

Customer Reviews 2 item(s)

Write a review

Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

If you're currently not using any social media for business and don't know where to start, then this is the course for you. However, if you're looking to improve on what you already have, then you might want to look into something more specialised
Course Rating
Review by Anonymous / (Posted on 22/03/2019)
Go for it.
Course Rating
Review by Roger Harris / (Posted on 06/03/2019)
Tutor Biographies
Julian Holden

Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CSBR03

Please choose a course date 

Wed, day, 10 Mar - 31 Mar '21

Duration: 4 sessions (over 4 weeks)

Full fee: £199.00
Senior fee: £159.00
Concession: £100.00

Or call to enrol: 020 7831 7831

Any questions? computing@citylit.ac.uk
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.