Social media for business: introduction

Course Dates: 23/07/20 - 13/08/20
Time: 10:00 - 13:00
Location: Online

This practical course is aimed at people who are looking to use social media to promote their business. This class is ideal for those who are still beginners, but have some familiarity with social media. You will learn how social media can be used to communicate with your target audience.

This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.


What is the course about?

This course is aimed at people who want to use social media for business. You will learn how to use the major social media services including LinkedIn, Facebook, Twitter, and Pinterest. You’ll get opportunities to practice your social media skills during lessons.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

Learn to use the key social media sites: Facebook, Twitter, Google+, Pinterest, Instagram.
Blogging using WordPress and Tumblr.
Professional networking with LinkedIn.
Build and maintain connections with customers.
Develop a successful social media strategy.
Manage your social media accounts.
Monitor your social media profile and presence.
Integrate your social media services with your website.

What will I achieve?
By the end of this course you should be able to...

Use social media to promote your business.
Set up and use a Facebook page.
Set up and use a Twitter account.
Set up and use a LinkedIn account.
Efficiently work with and manage at least 3 social media services
Develop a successful social media strategy.
Integrate all your social media marketing.

What level is the course and do I need any particular skills?

This course is suitable for beginners and people with previous social media experience. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.

How will I be taught, and will there be any work outside the class?

The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout.

This course will be delivered online, and will involve tutor presentation and class discussion. Student preparation and homework outside class times is strongly encouraged. To fully participate in this online class you will need:
- An email address
- A reliable internet connection
- A computer/laptop/tablet with a fully updated browser (preferably google chrome). Your device will need a microphone, and preferably a camera.

Are there any other costs? Is there anything I need to bring?

You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.

When I've finished, what course can I do next?

Social media: expert, social media:apps tips and tricks, developing a successful business plan, developing and managing your brand, using hashtags effectively.


Customer Reviews 2 item(s)

Write a review

Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

If you're currently not using any social media for business and don't know where to start, then this is the course for you. However, if you're looking to improve on what you already have, then you might want to look into something more specialised
Course Rating
Review by Anonymous / (Posted on 22/03/2019)
Go for it.
Course Rating
Review by Roger Harris / (Posted on 06/03/2019)
Tutor Biographies
Amber Raney-Kincade

Amber moved to London from Texas in 2001 to complete her MBA in International Marketing. As an Account Director for a student marketing agency, she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CWS08

Please choose a course date 

Thu, day, 23 Jul - 13 Aug '20

Duration: 4 sessions (over 4 weeks)

Full fee: £199.00
Senior fee: £159.00
Concession: £121.00

Or call to enrol: 020 7831 7831

Any questions?
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.