What is the course about?
This course is aimed at people who want to use social media for business. You will learn how to use the major social media services including LinkedIn, Facebook, Twitter, and Pinterest. You’ll get opportunities to practice your social media skills during lessons.
What will we cover?
Learn to use the key social media sites: Facebook, Twitter, Google+, Pinterest, Instagram.
Blogging using WordPress and Tumblr.
Professional networking with LinkedIn.
Build and maintain connections with customers.
Develop a successful social media strategy.
Manage your social media accounts.
Monitor your social media profile and presence.
Integrate your social media services with your website.
What will I achieve?
By the end of this course you should be able to...
Use social media to promote your business.
Set up and use a Facebook page.
Set up and use a Twitter account.
Set up and use a LinkedIn account.
Efficiently work with and manage at least 3 social media services
Develop a successful social media strategy.
Integrate all your social media marketing.
What level is the course and do I need any particular skills?
This course is suitable for beginners and people with previous social media experience. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout. Each student has their own computer.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.
When I've finished, what course can I do next?
Social media: expert, social media:apps tips and tricks, developing a successful business plan, developing and managing your brand, using hashtags effectively.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details
