Social media for business: introduction

What is the course about?

This course is aimed at people who want to learn how to use social marketing media for business. You will learn
what social media marketing offers, the places where this happens, and the skills to create, monitor and manage a
social marketing plan.

What will we cover?

• What is social media marketing and what does this offer?
• Communicating with your prospects and customers?
• Social marketing with Blogs, Vlogs and Podcasts
• The main social media sites: Facebook, Instagram, LinkedIn, Twitter
• Building and maintaining connections with customers
• Developing a successful social media strategy
• Creating content for social marketing
• Monitoring your social media activities
• Integrating social marketing with your other marketing activities.

What will I achieve?
By the end of this course you should be able to...

• Use social media to promote your business
• Use popular social networks of your choice
• Create effective content for social marketing
• Efficiently manage social media services
• Develop a social media marketing plan
• Integrate social marketing into your other business marketing.

What level is the course and do I need any particular skills?

This course is most suitable for beginners and people with some basic experience in using social networks (such as Facebook or Instagram) You should have good computer keyboard and file management skills and be a confident
user of both the internet and email. You should also be able to follow spoken instructions, read written instructions
and information and discuss work with your tutor.

How will I be taught, and will there be any work outside the class?

The course consists of demonstrations, practical activities and discussions. One to one guidance and support will
be given throughout. Each student has access to a computer for practical work.

Are there any other costs? Is there anything I need to bring?

If you have existing social network accounts you can use these during the course if you wish. If you do not, and wish to use a particular network you will be supported in creating an account you can use to gain hands-on experience.
You will need to have a valid email address and its password to sign up for a new account. Course handouts will be
provided by your tutor.

When I've finished, what course can I do next?

Social media for business: intermediate, Social media apps, tips & tricks, Social media content strategy, Instagram
for business: introduction, Twitter for business, Facebook for business, LinkedIn: a detailed introduction, Blogging:write your own blog using WordPress, Video blogging with YouTube.