Online marketing: intermediate

Course Dates: 19/07/24 - 26/07/24
Time: 10:00 - 17:00
Location: Hybrid (choose either online or in-person)
Tutors: 
This course builds on the topics examined in Online Marketing: a detailed introduction and will provide a more in depth look at the tools and techniques you can use to market your business on the internet.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
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Full fee £229.00 Senior fee £183.00 Concession £149.00
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Online marketing: intermediate
  • Course Code: CSWM08
  • Dates: 19/07/24 - 26/07/24
  • Time: 10:00 - 17:00
  • Taught: Fri, Daytime
  • Duration: 2 sessions (over 2 weeks)
  • Location: Hybrid (choose either online or in-person)
  • Tutor: Julian Holden

Course Code: CSWM08

Choose a start date  

Fri, day, 19 Jul - 26 Jul '24

Duration: 2 sessions (over 2 weeks)

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

This course will look at customer personas,tips on planning a business webiste including e-commerce, advanced Search Engine Optimisation (SEO) techniques to drive traffic to your website, web advertising with Google AdWords, design online advertising campaigns, monitor and manage social media campaigns, along with the management tools needed to measure success.

You can choose to attend this course either live online or in person.
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• The customer persona and customer journeys
• Planning a business-suitable website
• Selling online – e-commerce websites and online platforms
• Advanced SEO techniques
• Using on-line advertising – Google Ads and Social advertising
• Web and Social media data analytics.

What will I achieve?
By the end of this course you should be able to...

• Understand customers and their needs.
• Design an effective website for a business
• Effectively use advanced SEO techniques to drive traffic to a website
• Design online advertising campaigns
• Monitor and manage social media campaigns.

What level is the course and do I need any particular skills?

This course is intended as a follow-up to Online Marketing: a detailed introduction although the course would also be suitable for anyone with previous experience in digital marketing.

How will I be taught, and will there be any work outside the class?

Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?

There are no other costs.

When I've finished, what course can I do next?

Please click here to view all our Digital marketing and Social media courses.

Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.

Julian Holden

Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.