Search engine optimisation (SEO)
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
This course has now finished
- Course Code: CSE06
- Dates: 19/11/23 - 26/11/23
- Time: 10:00 - 13:00
- Taught: Sun, Daytime
- Duration: 2 sessions (over 2 weeks)
- Location: Online
- Tutor: Kate Scott
Course Code: CSE06
Duration: 2 sessions (over 2 weeks)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
You will learn the basics of ethical optimisation and how to set up site structure and web copy for optimum search engine coverage.
Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.
What will we cover?
• How search engines work
• How to optimise your website design to be search engine friendly
• How to use the right keywords
• The basics of search engine copywriting.
What will I achieve?
By the end of this course you should be able to...
• Recognise good practice in web page design
• Use keywords effectively in website copy
• Be able to optimise your website design to be search engine friendly
• Identify free tools that are available to help you.
What level is the course and do I need any particular skills?
You should be computer literate and either have your own website or have responsibility for one. This is an introductory course on search engine optimisation (SEO) and is suitable for those who have little or no previous experience of SEO.
How will I be taught, and will there be any work outside the class?
The class will be taught with a mixture of presentations to the class and practical work.
Are there any other costs? Is there anything I need to bring?
There are no other costs.
When I've finished, what course can I do next?
Please click here to view all our Digital marketing and Social media courses.
Kate is an experienced digital marketer and UX (user experience) designer, who's worked in Australia, Hong Kong, and the UK. She's spent much of her career in large tech and telecommunications firms, working with the human end of cutting edge technologies. She has a Masters degree in UX Design from the University of Technology, Sydney and was trained by IBM in enterprise design thinking, Agile project management, Agile for marketing and Agile for AI projects. She's taught at the University of Hong Kong, and for Surf Lifesaving Australia - and suggests not getting bitten by a blue-ringed octopus.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
