Search engine optimisation (SEO)

Course Dates: 05/04/20
Time: 10:00 - 17:00
Location: KS - Keeley Street
Salvatore Maiorano

Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.


What is the course about?

You will learn the basics of ethical optimisation and how to set up site structure and web copy for optimum search engine coverage.

What will we cover?

- How search engines work
- How to optimise your website design to be search engine friendly
- How to use the right keywords
- The basics of search engine copywriting.

What will I achieve?
By the end of this course you should be able to...

- Recognise good practice in web page design
- Use keywords effectively in website copy
- Be able to optimise your website design to be search engine friendly
- Identify free tools that are available to help you.

What level is the course and do I need any particular skills?

You should be computer literate and either have your own website or have responsibility for one. This is an introductory course on search engine optimisation (SEO) and is suitable for those who have little or no previous experience of SEO.

How will I be taught, and will there be any work outside the class?

The class will be taught with a mixture of presentations to the class and practical work.

Are there any other costs? Is there anything I need to bring?

Pen and paper.

When I've finished, what course can I do next?

Google Analytics: Introduction, Google Adwords: Introduction, Online marketing: a detailed introduction, City Lit Pro: Start a career in digital marketing.


Customer Reviews 3 item(s)

Write a review

Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

Take it without hesitation. Excellent tuition and thoroughly informative.
Course Rating
Review by Tim Bayley / (Posted on 10/10/2019)
Fascinating course which has made me want to enrol on more digital marketing courses at City Lit.
Course Rating
Review by Anonymous / (Posted on 25/03/2019)
This course is rich with information regarding the everyday tools and methods of an SEO professional. It shows the everyday useful extensions and internet tools needed as a foundation in SEO.
Course Rating
Review by JMANBIGTIME / (Posted on 06/12/2018)
Tutor Biographies
We’re sorry. We don’t have a bio ready for the tutor of this class at the moment, but we’re working on it! Watch this space.

Book your place

Course Code: CSE02

Sun, day, 05 Apr - 05 Apr '20

Duration: 1 session

Full fee: £99.00
Senior fee: £99.00
Concession: £99.00

Or call to enrol: 020 7831 7831

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Any questions?
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.