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- Online marketing: a detailed introductionCourse start date: Fri 7 Jun 2024 (and 1 other date)
Location on this date: Hybrid (choose either online or in-person)
Tutors: Julian HoldenA popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.Full fee £229.00 Senior fee £183.00 Concession £149.00 - Online marketing: intermediateCourse start date: Fri 19 Jul 2024
Location on this date: Hybrid (choose either online or in-person)
Tutors: Julian HoldenThis course builds on the topics examined in Online Marketing: a detailed introduction and will provide a more in depth look at the tools and techniques you can use to market your business on the internet.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.Full fee £229.00 Senior fee £183.00 Concession £149.00 - City Lit Pro: introduction to Mobile Marketing StrategyCourse start date: Sat 20 Jul 2024
Location on this date: Hybrid (choose either online or in-person)
Tutors: Kate ScottMobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information. - Search engine optimisation (SEO)Course start date: Sun 13 Oct 2024
Location on this date: Hybrid (choose either online or in-person)
Tutors: Kate ScottWould you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
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