This course is FREE for Londoners who are on a Low-Income or on Active Benefits or Other Benefits or if you do not already have a full level 3 qualification.
Certificate in social media marketing (Level 3)
Time: 18:15 - 21:15
Location: Blended (learn both online and in-person)
The Free Courses for Jobs initiative is for Londoners aged 24 or over at the start of the course who are: on a low-income; or on certain benefits; or do not have a full level 3 qualification. For more information Click here
The course fee is £2699. If you are unable to pay the course fee upfront, you can choose to apply for an Advanced Learning Loan from the Student Loans Company (SLC) to help cover the cost. The Advanced Learner loan available for this course is £1645. The remaining fee of £1054 will need to be paid at enrolment. If you are unable to pay this fee upfront, you can talk to our Information, Advice and Guidance team who will advise you on other financial support available. You can contact the Advice and Guidance Team by phone on (0203 871 3111) or by email: advice@citylit.ac.uk. The Loan is repayable after the course ends. For more information, please call Business & Technology on (telephone temporarily unavailable). You can find more information about the Advanced Learner Loan here www.citylit.ac.uk/advanced-learner-loans
This course will be delivered online and in person. See the ‘What is the course about?’ section in course details for more information.
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- Course Code: CSMQ01
- Dates: 28/10/25 - 16/07/26
- Time: 18:15 - 21:15
- Taught: Tue+Thu+Sat, Evening
- Duration: 60 sessions (over 38 weeks)
- Location: Blended (learn both online and in-person)
- Tutor: Julian Holden, Byron Johnson-Brown
Course Code: CSMQ01
Choose a start date
Duration: 60 sessions (over 38 weeks)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
This course aims to introduce you to ways of marketing using social media to promote and support online businesses. You’ll gain knowledge of project management concepts and tools to manage social media for e-Commerce projects and introduce you to Content Management System Software (CMS) to create and manage digital content. You will also learn about the digital marketing mix, how social media fits into it and how to develop, implement and analyse social media and content marketing campaigns.
On successful completion of this course participants will be awarded a Level 3 Certificate in Social Media for e-Commerce from Gateway Qualifications.
This course will be delivered online and in person, and will involve tutor presentation and class discussion. Student preparation and homework outside class times is strongly encouraged. To fully participate in this online class you will need:
- An email address
- A reliable internet connection
- A computer/laptop/tablet with a fully updated browser (preferably google chrome). Your device will need a microphone, and preferably a camera.
What will we cover?
Digital Marketing
• Its role in helping an organisation achieve its goals.
• The media, channels and information that make up the digital marketing mix.
• How to measure the outcomes of digital marketing activities
Using Content Management Systems (CMS)
• Understand how CMSs are used in business.
• Planning and build a CMS website to meet business requirements, including accessibility.
• Measure and improve website performance.
Content Marketing
• Understand the role of content marketing, and the technology used to implement it.
• Implementation and analysis of a content marketing campaign.
Social Media Marketing
• Understand the role of social media within digital marketing.
• The challenges, legal and ethical issues surrounding social media use and their impact on social media marketing.
• Implementation and analysis of a social media marketing campaign.
Use project management methodologies and tools to plan, build, and review a social media for e-Commerce project.
What will I achieve?
By the end of this course you should be able to...
Demonstrate an ability to plan, create, implement, and assess a social media marketing campaign for e-Commerce.
You will be able to understand and explain the role social media marketing plays in the achievement of e-Commerce goals.
What level is the course and do I need any particular skills?
This is an accredited Level 3 course. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor and peers in English. As this is a level 3 portfolio based accredited course you will be required to complete tasks in your portfolio so your written English should be at least at level 2 GCSE or equivalent.
You should be a confident computer user with good file management skills. Useful to know but not essential: how to use social media websites such as Facebook and Instagram.
How will I be taught, and will there be any work outside the class?
This course has a blended format and will involve tutor presentation and class discussion. Student preparation and homework outside class times is strongly encouraged.
This course will be delivered online on two evenings weeks for 3 hour per session. However, you will be required to come in for 10 Saturdays from 10:00am till 5:00pm during the duration of this course. These dates are the 15th November, 06th December,17th January, 7th February, 28th February, 21st March, 25th April, 23rd May, 13th June and 11th July.
If you have any questions at this stage please contact us computing@citylit.ac.uk
There will be self-directed learning as well as work assigned outside of class to create a stronger project. The more you work outside of class the more you’ll be able to push your portfolio piece and learn more. You will be expected to attend at least 90% of the sessions and assign 5 additional hours a week on top of the teaching contact time.
Are there any other costs? Is there anything I need to bring?
You need access to a laptop/computer that can run the Chrome browser efficiently, a good internet connection and a notebook.
To fully participate in this online class, you will need:
• An email address
• A reliable internet connection
• A computer/laptop/tablet with a fully updated browser (preferably google chrome). Your device will need a microphone and a camera.
When I've finished, what course can I do next?
With the skills you have developed during the course you'll be able to apply for internships or junior positions in the digital and creative industries within social media marketing or progress onto higher education.
Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.