Create a Marketing Strategy with AI
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Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
- Start Date: 14 Jun 2025End Date: 21 Jun 2025Sat (Daytime): 10:00 - 17:00Choose either online or in-personLocation: Hybrid (choose either online or in-person)Duration: 2 sessions (over -2 weeks)Course Code: CMART46Tutors: Kate ScottFull fee £249.00 Senior fee £199.00 Concession £162.00
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What is the course about?
Using free, AI-boosted tools to improve your marketing through better targeting, personalisation, measurement, and content production.
What will we cover?
Working with AI
Research and Campaign Foundations
Campaign Objectives and Audience Definition
Visual and Content Strategy
Channel Strategy and Content Creation
Project Management and Execution
Analytics and Measurement.
What will I achieve?
By the end of this course you should be able to...
Recognise the terminology and tools when applying AI in marketing
Demonstrate practical skills in using AI tools across the full marketing campaign lifecycle
Critically evaluate the appropriate use of AI tools in different marketing scenarios
Develop an AI marketing strategy for your business.
What level is the course and do I need any particular skills?
This course is suitable for people looking to learn how to use AI tools in marketing, and business owners with some familiarity in marketing.
Strong familiarity with computers is recommended as well as experience with using social media for marketing purposes.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities, and discussions. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. A pen and paper to take notes, and using your own laptop is recommended as you’ll be creating accounts for new tools.
When I've finished, what course can I do next?
Please click here to view all our Digital marketing and Social media courses.
Disclaimer
Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Kate is an experienced digital marketer and UX (user experience) designer, who's worked in Australia, Hong Kong, and the UK. She's spent much of her career in large tech and telecommunications firms, working with the human end of cutting edge technologies. She has a Masters degree in UX Design from the University of Technology, Sydney and was trained by IBM in enterprise design thinking, Agile project management, Agile for marketing and Agile for AI projects. She's taught at the University of Hong Kong, and for Surf Lifesaving Australia - and suggests not getting bitten by a blue-ringed octopus.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.