Level 3 Certificate in Social Media for E-Commerce, Gateway Qualifications
Time: 18:00 - 21:00
Location: Blended (learn both online and in-person)
The Free Courses for Jobs initiative is for Londoners aged 24 or over at the start of the course who are: on a low-income; or on certain benefits; or do not have a full level 3 qualification. For more information Click here
The course fee is £1645, plus an upfront fee of £304 payable at the time of your enrolment.
If you are unable to pay the course fee upfront, you can choose to apply for an Advanced Learner Loan from Student Finance England (SFE) to help cover the cost, repayable after the course ends. You can find more information about the Advanced Learner Loan www.citylit.ac.uk/advanced-learner-loans
If you are unable to pay the upfront fee, you can talk to our Information, Advice and Guidance team who will advise you on other financial support available. You can contact the Advice and Guidance Team by phone on (telephone temporarily unavailable) or by email: firstname.lastname@example.org
For more information, please call Business & Technology on (telephone temporarily unavailable).
This course will be delivered online and in person. See the ‘What is the course about?’ section in course details for more information.
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- Course Code: CSMQ01
- Dates: 09/04/24 - 30/11/24
- Time: 18:00 - 21:00
- Taught: Tue+Thu+Sat, Evening
- Duration: 60 sessions (over 34 weeks)
- Location: Blended (learn both online and in-person)
- Tutor: Julian Holden, Lyndon Ives, Kate Scott
Course Code: CSMQ01
Choose a start date
Duration: 60 sessions (over 34 weeks)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
This course aims to introduce you to ways of marketing using social media to promote and support online businesses. You’ll gain knowledge of project management concepts and tools to manage social media for e-Commerce projects and introduce you to Content Management System Software (CMS) to create and manage digital content. You will also learn about the digital marketing mix, how social media fits into it and how to develop, implement and analyse social media and content marketing campaigns.
On successful completion of this course participants will be awarded a Level 3 Certificate in Social Media for e-Commerce.
This course will be delivered online and in person, and will involve tutor presentation and class discussion. Student preparation and homework outside class times is strongly encouraged. To fully participate in this online class you will need:
- An email address
- A reliable internet connection
- A computer/laptop/tablet with a fully updated browser (preferably google chrome). Your device will need a microphone, and preferably a camera.
What will we cover?
• Its role in helping an organisation achieve its goals.
• The media, channels and information that make up the digital marketing mix.
• How to measure the outcomes of digital marketing activities
Using Content Management Systems (CMS)
• Understand how CMSs are used in business.
• Planning and build a CMS website to meet business requirements, including accessibility.
• Measure and improve website performance.
• Understand the role of content marketing, and the technology used to implement it.
• Implementation and analysis of a content marketing campaign.
Social Media Marketing
• Understand the role of social media within digital marketing.
• The challenges, legal and ethical issues surrounding social media use and their impact on social media marketing.
• Implementation and analysis of a social media marketing campaign.
Use project management methodologies and tools to plan, build, and review a social media for e-Commerce project.
What will I achieve?
By the end of this course you should be able to...
Demonstrate an ability to plan, create, implement, and assess a social media marketing campaign for e-Commerce.
You will be able to understand and explain the role social media marketing plays in the achievement of e-Commerce goals.
What level is the course and do I need any particular skills?
This is an accredited Level 3 course. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor and peers in English. As this is a level 3 portfolio based accredited course you will be required to complete tasks in your portfolio so your written English should be at least at level 2 GCSE or equivalent.
You should be a confident computer user with good file management skills. Useful to know but not essential: how to use social media websites such as Facebook and Instagram.
How will I be taught, and will there be any work outside the class?
This course has a blended format and will involve tutor presentation and class discussion. Student preparation and homework outside class times is strongly encouraged.
It will be delivered online with 3 hours sessions running twice a week on Tuesday and Thursday evening, times:18:00 - 21:00. However, you will be required to come in for ten Saturdays during the duration of this course.
These dates are:the 27th of April, the 18th of May, the 1st, 15th and 29th of June, the 13th of July, the 28th of September, the 19th of October, the 9th and 30th of November from 10:00-17:00pm. If you have any questions at this stage please contact us email@example.com
There will be self-directed learning as well as work assigned outside of class to create a stronger project. The more you work outside of class the more you’ll be able to push your portfolio piece and learn more. You will be expected to attend at least 90% of the sessions and assign 5 additional hours a week on top of the teaching contact time.
Are there any other costs? Is there anything I need to bring?
You need access to a laptop/computer that can run the Chrome browser efficiently, a good internet connection and a notebook.
To fully participate in this online class, you will need:
• An email address
• A reliable internet connection
• A computer/laptop/tablet with a fully updated browser (preferably google chrome). Your device will need a microphone and a camera.
When I've finished, what course can I do next?
With the skills you have developed during the course you'll be able to apply for internships or junior positions in the digital and creative industries within Social Media for E-Commerce, or progress onto higher education.
Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.