Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.
What will we cover?
• An overview of Instagram • Why Instagram? • Taking a photo and opening a photo from the camera roll in Instagram • Setting a location or tagging another Instagram user in a photo • Settings overview - how to switch from personal to business • Editing photos, effects and filters • Hashtags • Discussing Instagram strategy for Business • Planning Instagram content for your business (aesthetics) • Discussing Cross-channel marketing for Instagram.
What will I achieve? By the end of this course you should be able to...
• Create a post with relevant hashtags • Have a good understanding of Instagram and the way you can use it to expand the identity of your business • Identify ways to use Instagram for your business and start on a strategy for it • Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.
What level is the course and do I need any particular skills?
You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
This course is taught on your smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s). If you do not have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the course and gain valuable hands-on experience.
When I've finished, what course can I do next?
City Lit offers a variety of progression courses in this subject area. Please click here to view all our Digital marketing and click here for Social media courses. Disclaimer: Use of Third-Party Software This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Amber holds an MBA in International Marketing, and previously worked as a Marketing Manager and Account Director for various marketing agency in London, where she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. She began teaching social media at City Lit in 2015. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!
Lyndon began his film career working as a runner on several short films and features whilst writing for his own films. Following this, he wrote, produced and directed three successful short films in quick succession between 2003 and 2006. Since then Lyndon has been developing a number of feature films for his production company while working as a filmmaker, with his most recent short film The Verity featuring in a number of international film festivals. For over eighteen years Lyndon has been running a wide range of practical film courses aimed at beginners and professionals alike. His teaching style is very practical, “I try to make them as enjoyable as possible and hopefully the first thing the students would want to do after the course is make another film…”
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/instagram-for-business-introduction178311Instagram for business: introductionhttps://www.citylit.ac.uk/media/catalog/product/i/n/instagram-for-business-introduction-cib04-1024.jpg149149GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Social media and blogging/Courses/Business, marketing & technology/Business & marketing/Courses/vm/Skills for Work - Online Employability Courses/Courses/vm/Courses to boost your CV/Courses/vm/Business courses bundle offer/Courses/Short Courses/Courses/Short Courses/Technology, science & business/Courses/vm/Summer offers/Courses/vm/Summer courses/Summer courses in business & technology2285121112211229179119131271113411134201361413575122851211122916531341113457Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers. <div data-content-type="html" data-appearance="default" data-element="main">Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool. <br />
<br />
This is a live online course. You will need:<br />
- Internet connection. The classes work best with Chrome.<br />
- A computer with microphone and camera.<br />
- Earphones/headphones/speakers.<br />
We will contact you with joining instructions before your course starts.</div>1453031354Instagram for business: introduction149149https://www.citylit.ac.uk/media/catalog/product/i/n/instagram-for-business-introduction-cib04-1024_56.jpgInStockDaytimeTueKeeley StreetAvailable coursesOne-off onlyWeekday2026-09-22T00:00:00+00:00BeginnersSep 2026Business, marketing & technologyCIB02149149Instagram for business: introduction11997149Amber Raney-Kincadeinstagram-for-business-introduction/cib02-2627Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.0000-Available|2026-09-22 00:00:00Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.• An overview of Instagram<br>• Why Instagram?<br>• Taking a photo and opening a photo from the camera roll in Instagram<br>• Setting a location or tagging another Instagram user in a photo<br>• Settings overview - how to switch from personal to business<br>• Editing photos, effects and filters<br>• Hashtags<br>• Discussing Instagram strategy for Business<br>• Planning Instagram content for your business (aesthetics)<br>• Discussing Cross-channel marketing for Instagram.• Create a post with relevant hashtags<br>• Have a good understanding of Instagram and the way you can use it to expand the identity of your business<br>• Identify ways to use Instagram for your business and start on a strategy for it<br>• Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.This course is taught on your smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.You should have access to your existing social media account(s). If you do not have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the course and gain valuable hands-on experience.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing and click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here </a>for Social media courses.<br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingSocial media and bloggingvirtual3031357Instagram for business: introduction149149https://www.citylit.ac.uk/media/catalog/product/i/n/instagram-for-business-introduction-cib04-1024_57.jpgInStockDaytimeTueKeeley StreetAvailable coursesOne-off onlyWeekday2026-10-27T00:00:00+00:00BeginnersOct 2026Business, marketing & technologyCIB04149149Instagram for business: introduction11997149Amber Raney-Kincadeinstagram-for-business-introduction/cib04-2627Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.0000-Available|2026-10-27 00:00:00Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.• An overview of Instagram<br>• Why Instagram?<br>• Taking a photo and opening a photo from the camera roll in Instagram<br>• Setting a location or tagging another Instagram user in a photo<br>• Settings overview - how to switch from personal to business<br>• Editing photos, effects and filters<br>• Hashtags<br>• Discussing Instagram strategy for Business<br>• Planning Instagram content for your business (aesthetics)<br>• Discussing Cross-channel marketing for Instagram.• Create a post with relevant hashtags<br>• Have a good understanding of Instagram and the way you can use it to expand the identity of your business<br>• Identify ways to use Instagram for your business and start on a strategy for it<br>• Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.This course is taught on your smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.You should have access to your existing social media account(s). If you do not have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the course and gain valuable hands-on experience.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing and click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here </a>for Social media courses.<br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingSocial media and bloggingvirtual3031360Instagram for business: introduction149149https://www.citylit.ac.uk/media/catalog/product/i/n/instagram-for-business-introduction-cib04-1024_58.jpgInStockDaytimeTueKeeley StreetAvailable coursesOne-off onlyWeekday2026-12-01T00:00:00+00:00BeginnersDec 2026Business, marketing & technologyCIB05149149Instagram for business: introduction11997149Amber Raney-Kincadeinstagram-for-business-introduction/cib05-2627Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.0000-Available|2026-12-01 00:00:00Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.• An overview of Instagram<br>• Why Instagram?<br>• Taking a photo and opening a photo from the camera roll in Instagram<br>• Setting a location or tagging another Instagram user in a photo<br>• Settings overview - how to switch from personal to business<br>• Editing photos, effects and filters<br>• Hashtags<br>• Discussing Instagram strategy for Business<br>• Planning Instagram content for your business (aesthetics)<br>• Discussing Cross-channel marketing for Instagram.• Create a post with relevant hashtags<br>• Have a good understanding of Instagram and the way you can use it to expand the identity of your business<br>• Identify ways to use Instagram for your business and start on a strategy for it<br>• Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.This course is taught on your smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.You should have access to your existing social media account(s). If you do not have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the course and gain valuable hands-on experience.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing and click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here </a>for Social media courses.<br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingSocial media and bloggingvirtual3043756Instagram for business: introduction149149https://www.citylit.ac.uk/media/catalog/product/i/n/instagram-for-business-introduction-cib04-1024_60.jpgInStockDaytimeMonKeeley StreetAvailable coursesOne-off onlyWeekday2027-02-08T00:00:00+00:00BeginnersFeb 2027Business, marketing & technologyCIB01149149Instagram for business: introduction11997149Amber Raney-Kincadeinstagram-for-business-introduction/cib01-2627Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.0000-Available|2027-02-08 00:00:00Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.• An overview of Instagram<br>• Why Instagram?<br>• Taking a photo and opening a photo from the camera roll in Instagram<br>• Setting a location or tagging another Instagram user in a photo<br>• Settings overview - how to switch from personal to business<br>• Editing photos, effects and filters<br>• Hashtags<br>• Discussing Instagram strategy for Business<br>• Planning Instagram content for your business (aesthetics)<br>• Discussing Cross-channel marketing for Instagram.• Create a post with relevant hashtags<br>• Have a good understanding of Instagram and the way you can use it to expand the identity of your business<br>• Identify ways to use Instagram for your business and start on a strategy for it<br>• Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.This course is taught on your smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.You should have access to your existing social media account(s). If you do not have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the course and gain valuable hands-on experience.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing and click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here </a>for Social media courses.<br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingSocial media and bloggingvirtual3043762Instagram for business: introduction149149https://www.citylit.ac.uk/media/catalog/product/i/n/instagram-for-business-introduction-cib04-1024_59.jpgInStockDaytimeSatKeeley StreetAvailable coursesOne-off onlyWeekend2027-01-23T00:00:00+00:00BeginnersJan 2027Business, marketing & technologyCIB10149149Instagram for business: introduction11997149Lyndon Ivesinstagram-for-business-introduction/cib10-2627Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.0000-Available|2027-01-23 00:00:00Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.• An overview of Instagram<br>• Why Instagram?<br>• Taking a photo and opening a photo from the camera roll in Instagram<br>• Setting a location or tagging another Instagram user in a photo<br>• Settings overview - how to switch from personal to business<br>• Editing photos, effects and filters<br>• Hashtags<br>• Discussing Instagram strategy for Business<br>• Planning Instagram content for your business (aesthetics)<br>• Discussing Cross-channel marketing for Instagram.• Create a post with relevant hashtags<br>• Have a good understanding of Instagram and the way you can use it to expand the identity of your business<br>• Identify ways to use Instagram for your business and start on a strategy for it<br>• Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.This course is taught on your smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.You should have access to your existing social media account(s). If you do not have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the course and gain valuable hands-on experience.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing and click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here </a>for Social media courses.<br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingSocial media and bloggingvirtual11914997CIB02,CIB04,CIB05,CIB01,CIB10NONETue,Mon,Sat22/09/2610:00 - 16:0010:0016:001 session1One-off onlyWeekday,WeekendKSKeeley StreetAmber Raney-Kincade,Lyndon IvesBeginnersAvailable courses2026-09-22T00:00:00+00:00,2026-10-27T00:00:00+00:00,2026-12-01T00:00:00+00:00,2027-02-08T00:00:00+00:00,2027-01-23T00:00:00+00:00DaytimeSep 2026,Oct 2026,Dec 2026,Feb 2027,Jan 2027Business, marketing & technology149149Instagram for business: introductioninstagram-for-business-introduction/cib02-2627,instagram-for-business-introduction/cib04-2627,instagram-for-business-introduction/cib05-2627,instagram-for-business-introduction/cib01-2627,instagram-for-business-introduction/cib10-2627Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.0000-Available|2026-09-22 00:00:00Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.• An overview of Instagram<br>• Why Instagram?<br>• Taking a photo and opening a photo from the camera roll in Instagram<br>• Setting a location or tagging another Instagram user in a photo<br>• Settings overview - how to switch from personal to business<br>• Editing photos, effects and filters<br>• Hashtags<br>• Discussing Instagram strategy for Business<br>• Planning Instagram content for your business (aesthetics)<br>• Discussing Cross-channel marketing for Instagram.• Create a post with relevant hashtags<br>• Have a good understanding of Instagram and the way you can use it to expand the identity of your business<br>• Identify ways to use Instagram for your business and start on a strategy for it<br>• Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.This course is taught on your smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.You should have access to your existing social media account(s). If you do not have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the course and gain valuable hands-on experience.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing and click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here </a>for Social media courses.<br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingSocial media and bloggingconfigurable
12211229Social media and blogginghttps://www.citylit.ac.uk/courses/technology-science-and-business/business-and-marketing/social-media-and-blogging1/2/285/1211/1229/12211/Courses/Business, marketing & technology/Business & marketing/Social media and blogging
