Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343. Please note that only courses with a start date in 2021 are eligible.

Browse our business and marketing courses below and enrol today!

Some of our courses take place in the classroom — learn more about Staying COVID-19 secure at City Lit.

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  1. Presenting on the spot: advanced
    Evening
    Course start date:  Mon 10 Jan 2022

    Location on this date:  KS - Keeley Street

    To gain greater credibility through improving your communication skills and confidently achieving a public presentation with very little time to prepare.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £129.00 Senior fee £129.00 Concession £79.00
    Rating:
    80% of 100
  2. Communicate with confidence through voice and body language
    Evening
    Course start date:  Wed 29 Sep 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    Discover how to enhance your vocal impact and physical presence in many situations and become aware of habits that may hold you back from achieving your full potential. Skills on this course include communicating with confidence, establishing rapport, learning assertive posture and gesture, vocal energy and projecting an effective personal style. This course will be delivered in the college.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £159.00 Senior fee £159.00 Concession £97.00
    Rating:
    95% of 100
  3. Storytelling for business and pleasure 1
    Evening, ONLINE
    Course start date:  Thu 23 Sep 2021 (and 1 other date)

    Location on this date:  Online

    All cultures respect the world of Story. The ability to tell Stories, in a variety of settings, is a skill that has seen a strong resurgence both in the workplace and in contemporary performance. Come to gain greater confidence in your communication skills and wider experience. This course will be taught online.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £179.00 Senior fee £179.00 Concession £109.00
    Rating:
    95% of 100
  4. Online marketing: a detailed introduction
    Evening
    Course start date:  Wed 27 Oct 2021 (and 3 other dates)

    Location on this date:  Online (other locations are available)

    A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    94% of 100
  5. City Lit Pro: start a career in digital marketing
    ONLINE, Weekend
    Course start date:  Sun 13 Feb 2022 (and 1 other date)

    Location on this date:  Online

    This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO. City Lit Pro courses provide accelerated learning for busy people who need specific skills for the workplace.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £499.00 Senior fee £399.00 Concession £250.00
    Rating:
    93% of 100
  6. Publish your first book online
    ONLINE, Weekend
    Course start date:  Sat 19 Feb 2022

    Location on this date:  Online

    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing



    Word document. You will need good internet and file management skills and experience of using Microsoft Word.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    100% of 100
  7. Business skills for creative businesses
    Evening
    Course start date:  Mon 21 Feb 2022

    Location on this date:  KS - Keeley Street

    This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £349.00 Senior fee £279.00 Concession £175.00
    Rating:
    93% of 100
  8. Communicating effectively at work
    Evening, ONLINE
    Course start date:  Thu 24 Feb 2022

    Location on this date:  Online

    How skilfully do you manage the impression you make on people both in person and in online meetings and interviews? Develop your personal effectiveness by looking at voice and body language, assertiveness, sensitive listening, interviewing techniques and communication skills for business meetings. This course will be taught online.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £85.00
    Rating:
    100% of 100
  9. Introduction to business accounting
    Evening, ONLINE
    Course start date:  Fri 25 Feb 2022 (and 1 other date)

    Location on this date:  Online

    Every business needs to know if it is making a profit or loss and the worth of the business. This course addresses these issues.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £219.00 Senior fee £175.00 Concession £110.00

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