Business skills for creative businesses

Course Dates: 15/02/20 - 07/03/20
Time: 10:30 - 16:30
Location: KS - Keeley Street

This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.


What is the course about?

Starting, growing and managing a small business in the creative industries.

What will we cover?

Market Research
Advertising and Marketing
Incorporation & Reporting Requirements
Forms of Capital & Intellectual Property
Management Structure
Principles of Accounting
Cash-flow and Financial Projections
Funding and Investment
Managing Growth
Pitches and Presentations.

What will I achieve?
By the end of this course you should be able to...

Conduct market research relevant to your business ideas
Identify market opportunities and target demographics
Communicate the story of your business to clients and funders
Develop a personalised business mode and marketing strategy
Embed entrepreneurial trials and innovative capacity into a business or organisation
Create a document that will help focus your efforts as a self-employed creative practitioner or entrepreneur.

What level is the course and do I need any particular skills?

Introductory, no specific skills needed.

How will I be taught, and will there be any work outside the class?

The class will be delivered through a combination of lectures, workshops, group activities and assigned homework between classes.

Are there any other costs? Is there anything I need to bring?


When I've finished, what course can I do next?

Introduction to online marketing, Social media for business, Twitter for business, Facebook for Business, LinkedIn:a detailed introduction, Write you own blog using WordPress, Build a website in a day with WordPress.


Customer Reviews 2 item(s)

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Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

I would highly recommend this course to anyone interested in setting up their own business; as it gives you an overview and lots of useful resources. The tutor is very knowledgeable and encouraging.
Course Rating
Review by Deborah / (Posted on 04/11/2019)
good idea as it helps to get you motivated
Course Rating
Review by Anonymous / (Posted on 26/10/2018)
Tutor Biographies
Michael Harding Tutor Website

Michael Harding was born in Canada, where he studied cinema and photography at Concordia University, Montréal, before moving to the UK. Since then, he has created striking images of architecture, art, people and landscapes for international blue-chip clients for their use in editorial, advertising and corporate applications. Michael’s work has won many industry awards, notably being selected in the Eleventh Association of Photographers Awards and further receiving a Merit Award in the Seventeenth Association of Photographers Awards. His work was selected for a Highly Commended Award in the Deutsche Bauzeitung “Visions in Architecture” European Architectural Photography prize. His work has been exhibited in both the United Kingdom and Canada. Michael has been Chairman, as well as President, of the Association of Photographers (AOP). The AOP is Europe’s most established organisation for professional photographers, working to ensure greater recognition for all professional photographers, as well as working to positively influence legislators in the UK and Europe for the benefit of all photographers.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CDCB02

Sat, day, 15 Feb - 07 Mar '20

Duration: 4 sessions (over 4 weeks)

Full fee: £349.00
Senior fee: £349.00
Concession: £213.00

Or call to enrol: 020 7831 7831

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Any questions?
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.