What is the course about?
Starting, growing and managing a small business in the creative industries.
What will we cover?
Prototyping & Innovation
Advertising and Marketing
Incorporation & Reporting Requirements
Forms of Capital & Intellectual Property
Principles of Accounting
Cash-flow and Financial Projections
Funding and Investment
Pitches and Presentations.
What will I achieve?
By the end of this course you should be able to...
Conduct market research relevant to your business ideas
Identify market opportunities and target demographics
Communicate the story of your business to clients and funders
Develop a personalised business mode and marketing strategy
Embed entrepreneurial trials and innovative capacity into a business or organisation
Create a document that will help focus your efforts as a self-employed creative practitioner or entrepreneur.
What level is the course and do I need any particular skills?
Introductory, no specific skills needed.
How will I be taught, and will there be any work outside the class?
The class will be delivered through a combination of lectures, workshops, group activities and assigned homework between classes.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
Introduction to online marketing, Social media for business, Twitter for business, Facebook for Business, LinkedIn:a detailed introduction, Write you own blog using WordPress, Build a website in a day with WordPress.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details