Business & marketing

Business & Marketing Courses in London and Online

Thinking about starting your own business or do you need to grow and manage your existing business? If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new skills to take your business forward, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, creating a business plan, managing your accounts, developing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our interactive courses will help you reach your goals regardless of your existing experience.

We’ve designed our courses to suit modern life, with part-time online courses available online in daytime, evening, and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Our business and marketing courses are designed to help you enter employment, advance or reskill in career or start your own business. Currently they are free if you are on Jobseekers' Allowance (JSA) or Employment & Support Allowance (ESA), or you live in London and your job is at risk of redundancy, or receiving other state benefits (including Universal Credit) and your monthly take-home pay is below £343.

Browse our business and marketing courses below and enrol today!

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  1. Social media content strategy
    Last Few Places, Evening
    Course start date:  Mon 18 Oct 2021 (and 1 other date)

    Location on this date:  Online (other locations are available)

    In order to successfully use social media for business, it is essential to have a clear strategy and create good content to encourage audience engagement. You'll learn both in this class.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00
    Rating:
    94% of 100
  2. Presenting on the spot
    Evening
    Course start date:  Mon 25 Oct 2021

    Location on this date:  KS - Keeley Street

    Learn key vocal techniques and public speaking strategies that will support you when you need to give a memorable impromptu presentation or speech with gravitas and confidence. This course will be delivered in the college.



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £129.00 Senior fee £129.00 Concession £79.00
    Rating:
    87% of 100
  3. Twitter for business: introduction
    Course start date:  Thu 28 Oct 2021

    Location on this date:  KS - Keeley Street

    Discover how Twitter can be used as a cost effective method for promoting your business. You will learn how social media can be used to connect with your customers.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  4. Facebook for business
    Evening, ONLINE
    Course start date:  Mon 1 Nov 2021

    Location on this date:  Online

    Discover how Facebook can be used as a cost effective method for promoting your business. You will learn to use Facebook to connect existing and potential clients.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £89.00 Senior fee £71.00 Concession £45.00
  5. Social media for business: introduction
    Course start date:  Fri 8 Oct 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street (other locations are available)

    This practical course is aimed at people who would like to use social media marketing to promote their business. This class is ideal for those with some familiarity with social media. You will learn how social media can be used to



    communicate with your target audience.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    70% of 100
  6. LinkedIn: a detailed introduction
    ONLINE, Weekend
    Course start date:  Sat 6 Nov 2021

    Location on this date:  Online

    In this longer, in-depth course, we will look at the crucial features to get started on building your network with LinkedIn.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
    Rating:
    100% of 100
  7. Copywriting: an introduction
    ONLINE, Weekend
    Course start date:  Sat 6 Nov 2021

    Location on this date:  Online

    The course will introduce you to the basic elements of copywriting using examples and practical exercises.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £199.00 Concession £80.00
  8. Strategy: introduction
    ONLINE, Weekend
    Course start date:  Sun 7 Nov 2021

    Location on this date:  Online

    Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company's strategic plans.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  9. Using hashtags effectively
    Evening, ONLINE
    Course start date:  Tue 9 Nov 2021

    Location on this date:  Online

    Hashtags are used on social media across many platforms, including Twitter and Instagram. This class is devoted to understanding hashtags and how to use them properly and effectively on social platforms. What is a hashtag, how do you create and track one, and how do you pick the right hashtag for your social media content.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
    Rating:
    60% of 100
  10. Twitter for business: intermediate
    Evening, ONLINE
    Course start date:  Wed 10 Nov 2021

    Location on this date:  Online

    This course is aimed at people who want to increase their knowledge and use of Twitter for business. You will expand your skills for using Twitter, including some features not taught in the beginner course. You’ll get opportunities to



    practice your Twitter skills during lessons.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £25.00
  11. Search engine optimisation (SEO)
    Evening, ONLINE
    Course start date:  Mon 15 Nov 2021

    Location on this date:  Online

    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the



    basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £50.00
  12. Social media manager skills: intermediate
    Evening, ONLINE
    Course start date:  Wed 17 Nov 2021

    Location on this date:  Online





    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £79.00 Senior fee £63.00 Concession £40.00
  13. Publish your first book online
    ONLINE, Weekend
    Course start date:  Sun 21 Nov 2021 (and 1 other date)

    Location on this date:  Online

    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You'll need good internet skills and experience of using Word.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £199.00 Senior fee £159.00 Concession £100.00
    Rating:
    100% of 100
  14. Instagram for business: intermediate
    Course start date:  Tue 5 Oct 2021 (and 1 other date)

    Location on this date:  KS - Keeley Street

    This is a follow on course from 'Instagram for business: introduction', and is designed to expand your skills in using Instagram for business even further.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
    Full fee £39.00 Senior fee £31.00 Concession £20.00
    Rating:
    93% of 100
  15. Podcasting: introduction
    Last Few Places, ONLINE
    Course start date:  Mon 22 Nov 2021 (and 2 other dates)

    Location on this date:  Online

    Do you want to create your own podcast? This is your chance to develop your ideas into a fully-fledged podcast which you will produce in this course.



    This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £65.00
    Rating:
    90% of 100

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