What is the course about?
Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course covers additional tools and uses for Instagram that can enhance your business and your presence on this social media platform.
What will we cover?
• An overview of Instagram
• Linkinbio — how to use it, what it is for
• Planning Instagram content for your business (aesthetics)
• Stories — additional posts that do not effect your aesthetics
• Highlights — saving stories for business
• Editing photos, effects and filters to make better content
• IGTV - videos in portrait format
• Hashtags — the impact of following / how to show up
• Archiving content — why and how
• How to promote a post using the ‘boost’ function
• Auto-scheduling using a third-party tool
• Discussing Instagram strategy for Business
• Planning Instagram content for your business (aesthetics)
• Discussing Cross-channel marketing for Instagram.
What will I achieve?
By the end of this course you should be able to...
Create a post with relevant hashtags.
Have a good understanding of Instagram and the way you can use it to expand the identity of your business.
Identify ways to use Instagram for your business and start on a strategy for it.
Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.
What level is the course and do I need any particular skills?
You should have a smart phone with the Instagram application downloaded. You need to already have an account and how to log into the account without any problems. Basic knowledge of how to post. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
This course is taught solely on your smartphone or tablet, not on laptops or computers. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.
When I've finished, what course can I do next?
Social media for business: intermediate, social media content strategy or any of our social media courses.
