Instagram for business: intermediate
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What is the course about?
Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course covers additional tools and uses of Instagram that can enhance your business and your presence on this social media platform.
What will we cover?
• An overview of Instagram
• Linkinbio — how to use it, what it is for
• Planning Instagram content for your business (aesthetics)
• Stories — additional posts that do not affect your aesthetics
• Highlights — saving stories for business
• Editing photos, effects and filters to make better content
• IGTV - videos in portrait format
• Hashtags — the impact of following / how to show up
• Archiving content — why and how
• How to promote a post using the ‘boost’ function
• Auto-scheduling using a third-party tool
• Discussing Instagram strategy for Business
• Planning Instagram content for your business (aesthetics)
• Discussing Cross-channel marketing for Instagram.
What will I achieve?
By the end of this course you should be able to...
• Create a post with relevant hashtags
• Have a good understanding of Instagram and the way you can use it to expand the identity of your business
• Identify ways to use Instagram for your business and start on a strategy for it
• Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.
What level is the course and do I need any particular skills?
You should have a smartphone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems. Basic knowledge of how to post is required. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of discussions, demonstrations and practical examples, using your smartphone or tablet to practice the course content. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s) and remember to bring with you the log in details. If you do not have existing account(s) you will need to have a valid email address and its password to signup for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.
When I've finished, what course can I do next?
Please click here to view all our Digital marketing and Social media courses.
Amber holds an MBA in International Marketing, and previously worked as a Marketing Manager and Account Director for various marketing agency in London, where she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. She began teaching social media at City Lit in 2015. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
