Instagram for business: intermediate

Course Dates: 02/03/21
Time: 18:00 - 21:00
Location: Online

This is a follow on course from 'Instagram for business: introduction' which is designed to expand your skills in using Instagram for business even further.

This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.


What is the course about?

Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course covers additional tools and uses for Instagram that can enhance your business and your presence on this social media platform.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• An overview of Instagram
• Linkinbio — how to use it, what it is for
• Planning Instagram content for your business (aesthetics)
• Stories — additional posts that do not effect your aesthetics
• Highlights — saving stories for business
• Editing photos, effects and filters to make better content
• IGTV - videos in portrait format
• Hashtags — the impact of following / how to show up
• Archiving content — why and how
• How to promote a post using the ‘boost’ function
• Auto-scheduling using a third-party tool
• Discussing Instagram strategy for Business
• Planning Instagram content for your business (aesthetics)
• Discussing Cross-channel marketing for Instagram.

What will I achieve?
By the end of this course you should be able to...

Create a post with relevant hashtags.
Have a good understanding of Instagram and the way you can use it to expand the identity of your business.
Identify ways to use Instagram for your business and start on a strategy for it.
Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.

What level is the course and do I need any particular skills?

You should have a smart phone with the Instagram application downloaded. You need to already have an account and how to log into the account without any problems. Basic knowledge of how to post. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.

How will I be taught, and will there be any work outside the class?

This course is taught solely on your smartphone or tablet, not on laptops or computers. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.

Are there any other costs? Is there anything I need to bring?

You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.

When I've finished, what course can I do next?

Social media for business: intermediate, social media content strategy or any of our social media courses.


Customer Reviews 6 item(s)

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Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

Do it. You will definitely gain a lot
Course Rating
Review by Learn social media / (Posted on 29/01/2020)
If you have little time to spare and want to get to grips with how Instagram can help boost your business then this is for you.
Course Rating
Review by @2courtcottages / (Posted on 28/01/2020)
Yes, but only if they have quite basic skills on Instagram
Course Rating
Review by Anonymous / (Posted on 29/11/2019)
This is an excellent intermediate course, exactly as described.
Course Rating
Review by Anonymous / (Posted on 28/11/2019)
A very intense but exciting 3 hours, with plenty of handouts to keep learning from afterwards.
Course Rating
Review by Anonymous / (Posted on 28/11/2019)
Great teacher lots of content and handouts
Course Rating
Review by Anonymous / (Posted on 27/11/2019)
Tutor Biographies
Amber Raney-Kincade

Amber moved to London from Texas in 2001 to complete her MBA in International Marketing. As an Account Director for a student marketing agency, she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CIB12

Please choose a course date 

Tue, eve, 02 Mar - 02 Mar '21

Duration: 1 session

Full fee: £49.00
Senior fee: £39.00
Concession: £25.00

Or call to enrol: 020 7831 7831

Any questions?
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.